The Pak Banker

Societe Generale Private Banking makes new appointmen­ts

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PARIS

Societe Generale Private Banking has made the following appointmen­ts, which will strengthen the commercial structure it has developed to serve wealthy Middle East and African clients: Eddy Abramo is appointed Global Market Manager for Middle East clients, Jean-Paul Rame becomes Global Market Manager for Africa.

As Global Market Manager for Middle East clients, Eddy Abramo will lead and coordinate the commercial teams dedicated to this demanding clientele, which are located in Dubai, Abu Dhabi, Geneva, London, Luxembourg and Monaco.

He remains Chief Executive Officer and Commercial Director at Societe Generale Private Banking Middle East in Dubai.

Jean-Paul Rame will oversee all the private bank's activities for African clients, a segment with significan­t growth potential.

Working with local commercial heads, he will be responsibl­e for defining the global marketing approach and associated action plans for these clients, whilst also proactivel­y building synergies with other Societe Generale group businesses in Africa.

He retains his existing role as Manager of the African Desk for Societe Generale Private Banking Switzerlan­d.

Gonzague de Cerval becomes Head of the Middle East and Africa desk at Societe Generale Bank & Trust in Luxembourg, Nicolas Métivier is appointed Head of Societe Generale's Representa­tive Office in Abu Dhabi.

Gonzague de Cerval and his team at Societe Generale Private Banking Luxembourg will provide Middle East and African clients with tailor-made investment solutions to take account of the specific requiremen­ts of this client segment.

He reports to Francois R Farjallah, Deputy Head and Commercial Director of Private Banking at Societe Generale Bank & Trust in Luxembourg, and will be supervised by Eddy Abramo for Middle East clients and by Jean-Paul Rame for African clients.

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