Ads of any news­pa­per and TV chan­nel not stopped, says Kaira

The Pak Banker - - Front Page -


Min­is­ter for In­for­ma­tion and Broad­cast­ing Qa­mar Zaman Kaira on Thurs­day cat­e­gor­i­cally said that the government had not stopped ad­ver­tise­ments of any news­pa­per or tele­vi­sion chan­nel. The min­is­ter said this dur­ing a meet­ing of the Na­tional As­sem­bly's Stand­ing Com­mit­tee for In­for­ma­tion and Broad­cast­ing held here with Belum Has­nain in the chair. "The present demo­cratic government has not stopped ad­ver­tise­ments of any news­pa­per dur­ing the last four and a half years. In­stead it has pro­vided con­ducive at­mos­phere to the me­dia to flour­ish as we be­lieve in the free­dom of press" he said. Kaira said that ac­cord­ing to the Rules of Busi­ness 1973, the min­istry was re­spon­si­ble for the pol­icy re­gard­ing government ad­ver­tise­ments. He said that the government is­sued ad­ver­tise­ments to the na­tional as well as re­gional news­pa­pers keep­ing in view their cir­cu­la­tion.

He said that the quota of 25 per cent of the to­tal ad­ver­tise­ments was re­quired to be al­lo­cated to the re­gional pa­pers.

Ad­ver­tise­ments are re­leased pri­mar­ily on the ba­sis of cir­cu­la­tion, value and stand­ing of the pub­li­ca­tions in or­der to ob­tain max­i­mum pub­lic­ity for the de­part­ments / or­ga­ni­za­tions, he added.

Kaira said that the government was com­mit­ted to en­sure col­lec­tive wel­fare of the jour­nal­ists and pro­vide them pro­tec­tion so that they could per­form their pro­fes­sional du­ties in the best man­ner.

He also asked the mem­bers of the com­mit­tee to guide the government and de­vise a strat­egy to pro­vide se­cu­rity to the jour­nal­ist com­mu­nity. " I am ready to im­ple­ment what­so­ever rec­om­mended by the com­mit­tee re­gard­ing the se­cu­rity of the jour­nal­ists", he added.

The min­is­ter said the whole coun­try was fac­ing ter­ror­ism and all would have to fight this mind­set with unity. Kaira said that there was a dire need to pro­mote the cul­ture of tol­er­ance in the coun­try.

On the sug­ges­tion of the com­mit­tee to ban com­mer­cials of for­eign ac­tors in the coun­try, the min­is­ter said that the is­sue was in the court and it would be bet­ter to wait for the de­ci­sion.

How­ever, he agreed with the mem­bers of the com­mit­tee that lo­cal cul­ture should be pro­moted as the coun­try was rich in the her­itage. Kaira said that at many fo­rums it was con­veyed to the In­dian government that the Pak­istan government was al­low­ing their chan­nels and films to op­er­ate while they were not re­cip­ro­cat­ing.

The min­is­ter said that Pak­istan was a re­spon­si­ble coun­try and due to this strat­egy re­la­tions with In­dia had im­proved. He said that the min­istry had no se­cret funds and all the funds al­lo­cated for the min­istry were re­flected in the bud­get doc­u­ment.

About the Ra­dio Pak­istan, the min­is­ter said that ra­dio through­out the world was not a profit earn­ing en­tity. He said that talks are un­der­way with prov­inces to deduct fee for ra­dio on the reg­is­tra­tion of new ve­hi­cles. The min­is­ter also in­formed the com­mit­tee that the op­po­si­tion was also be­ing given proper cov­er­age on the Pak­istan Tele­vi­sion.

He said that the PTV was invit­ing op­po­si­tion lead­er­ship in the talk shows.

Kaira said that the per­for­mance of press at­taches de­puted in for­eign coun­tries was sat­is­fac­tory. Man­ag­ing Di­rec­tor of the Pak­istan Tele­vi­sion Yousaf Baig Mirza briefed the com­mit­tee on the func­tion­ing of the or­ga­ni­za­tion. He said that Turkey, China, Afghanistan and Iran were pur­chas­ing PTV dra­mas.

Di­rec­tor Gen­eral of the Pak­istan Broad­cast­ing Cor­po­ra­tion (PBC) Ghu­lam Mur­taza Solangi in­formed the com­mit­tee that Ra­dio was fac­ing fi­nan­cial is­sue. He said that the ra­dio would also in­stall a satel­lite sys­tem, af­ter which its pro­grammes would be lis­tened in around 120 coun­tries.

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