The Pak Banker

Samsung-apple fight creating winner in Korean Air

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Samsung Electronic­s may ship about 44 million of the smartphone­s in the second and third quarters, according to Young Park, an analyst at Woori Investment & Securities Co. in Seoul. A Boeing Co. 747-8 freighter plane carrying nothing else can hold about 1 million phones.

Mobile phones are one of the top three products that are moved by air in South Korea, home to Samsung and LG Electronic­s Inc.

Samsung aims to take market share in the $358 billion market from Apple's iPhone 5, which was introduced last year. Apple's sales growth last quarter was the slowest in more than two years. A worker uses a forklift to move packages arriving from China at a Korean Air Lines Co. cargo terminal at Incheon Internatio­nal Airport in Incheon, South Korea. Mobile phones are one of the top three products that are moved by air in South Korea, home to Samsung and LG Electronic­s Inc.

Moving high-value goods such as a smartphone by air quickly to various markets is important for Samsung to capture market share when the product has maximum demand. The introducti­on will likely reverse a two-year decline in freight sales at the Seoul- based carrier, the world's second-biggest internatio­nal cargo airline.

"The Galaxy can provide Korean Air (003490) with the relief it needs during these difficult times," said Joo Hae Mee, an analyst at LIG Investment & Securities Co. with a buy rating on the airline. "While the introducti­on of one product isn't enough to make a full recovery, given the dire situation of the cargo industry worldwide, this is positive."

The global air-freight market shrank 1.5 percent in 2012 for a second consecutiv­e year and airlines were filling less than half of their cargo planes, according to the Internatio­nal Air Transport Associatio­n. Hurt by the economic slowdown, cargo carriers such as Cathay Pacific Airways Ltd. (293) have turned to highvalue items like diamonds because moving low-technology goods is adding little to profits.

Mobile phones are one of the top three products that are moved by air in South Korea, home to Samsung and LG Electronic­s Inc. (066570) Airlines haul about $5 trillion annually of total cargo, accounting for a third of the global trade in terms of value, according to IATA.

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