Cus­tomers care vi­tal for profit max­imi­sa­tion

The Pak Banker - - NATIONAL -

Busi­ness ex­perts here on Wed­nes­day pointed out that cus­tomer care is vi­tal to any busi­ness, be­cause a sat­is­fied cus­tomers leads to profit max­i­miza­tion.

An ed­u­ca­tional event on "Cus­tomer Care" was jointly or­ga­nized by bIn­ter­na­tional Fi­nance Cor­po­ra­tion (IFC), Is­lam­abad Cham­ber of Com­merce and In­dus­try (ICCI), Na­tional Pro­duc­tiv­ity Or­ga­ni­za­tion (NPO), SME Busi­ness Sup­port Fund and Man­age­ment Devel­op­ment In­sti­tute (MDI).A state­ment is­sued by NPO said that the aim of the event was to fo­cus on busi­ness sys­tems that leads to max­i­mize cus­tomers' sat­is­fac­tion in a busi­ness for profit max­i­miza­tion.

Main is­sues were also dis­cussed about the chal­lenges in en­trepreneur­ship while dur­ing the work­shop SME Tool­kit and other on­line tools re­lated to busi­ness man­age­ment process were also in­tro­duced that can be fre­quently used by a busi­ness­man or an en­tre­pre­neur. In­ter­na­tional Fi­nance Cor­po­ra­tion (IFC) is the mem­ber of the World Bank Group and un­der its aus­pices it has devel­oped Busi­ness Edge (BE) an In­ter­na­tional range of man­age­ment train­ing prod­ucts and ser­vices to fa­cil­i­tate own­ers and man­agers of small and medium en­ter­prises. BE is suc­cess­fully be­ing rolled out in sev­eral coun­tries of Africa, Latin Amer­ica, Mid­dle East and Asia, where the SMEs are fac­ing typ­i­cal prob­lems re­lated to lack of ca­pac­ity build­ing.

Na­tional Pro­duc­tiv­ity Or­ga­ni­za­tion (NPO) ac­quired the part­ner­ship of IFC to con­duct Busi­ness Edge train­ing pro­grams in Pak­istan with the ob­jec­tive to im­prove the over­all pro­duc­tiv­ity of SME sec­tor.

BE has also been suc­cess­fully used to train staff and SMEs to know their busi­ness re­quire­ments in the value chain of Cor­po­ra­tions such as FMCGs, Phar­ma­ceu­ti­cal Com­pa­nies, Tele­com Com­pa­nies and SME clients of banks (such as Stan­dard Char­tered Bank, Silk Bank etc). IFC is sched­ule to con­duct sim­i­lar BE train­ing pro­grams in col­lab­o­ra­tion with their part­ner or­ga­ni­za­tions.

CEO-NPO, Khawaja Muham­mad Yousuf, Di­rec­tor IFC (World Bank), Asim Chishti Ma­jid Shab­bir from ICCI, Asad Zaidi CEO MDI and Ar­salan Tauqir from SME Busi­ness Sup­port Fund also par­tic­i­pated the event.

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