The Pak Banker

Lenovo cuts 3,200 jobs alongside plunging profits

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China's Lenovo Group Ltd will lay off 10 percent of white-collar staff after sales of Motorola handsets fell by a third, raising doubts over the personal computer giant's bet that a money-losing brand it bought for nearly $3 billion will help it become a global smartphone leader.

Shares in the world's biggest maker of PCs slid nearly 9 percent on Thursday after it said its quarterly net profit was halved as its mobile division lost nearly $300 million. Lenovo, which uses the U.S. dollar in operations rather than the recently devalued Chinese yuan, said it plans to cut about 3,200 non-manufactur­ing jobs with a one-time cost of $600 million.

Beijing-based Lenovo said the restructur­ing would yield savings of about $1.35 billion on an annual basis. But the difficulty in selling handsets, combined with a continuous­ly shrinking global market for PCs, meant the firm was facing its "toughest market environmen­t in recent years", Chief Executive Yang Yuanqing warned. "I still believe mobile is a new business we must win," Yang told Reuters in an interview, saying Lenovo's ambition to rival Apple Inc and Samsung Electronic­s Co in smartphone­s remains undimmed.

"I still believe this acquisitio­n (Motorola) was the right decision...Except Apple and Samsung there is no third strong (global) player. I believe that will be Lenovo." Motorola, bought from Google Inc last year for $2.91 billion, shipped 5.9 million handsets in the quarter, a 31 percent decline from a year earlier. Yang cited poor sales in Brazil and China, saying Lenovo would prioritize marketing smartphone­s outside its home turf, where market saturation and price wars have hobbled firms from Samsung Electronic­s to domestic startup Xiaomi Inc.

"The market was worried about a slowdown at Motorola and the China market share decline, and then they reported the investors' worst fears," said Nomura analyst Leping Huang. He said the stock drop could have been worse: "It's quite positive they can move so quickly to announce cost reductions and inventory writeoffs." For the quarter, revenue rose 3 percent to $10.7 billion, but missed analyst expectatio­ns for $11.29 billion, according to analysts polled by Thomson Reuters SmartEstim­ates. Net profit plummeted 51 percent to $105 million, but analysts had estimated it would fall 59 percent.

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