UAE’s digital interactive showroom opens

DUBAI: Al-Futtaim Motors, exclusive distributor of Toyota in the UAE, has launched the UAE's first virtual showroom tour using Google's Business View "see inside", taking the showroom visitation experience to a whole new level by making it more immersive and interactive, using just a PC, laptop or handheld device. The new feature allows customers to step inside locations virtually, in this case, the Toyota showroom located on Sheikh Zayed Road. Visitors will get the chance to explore the showroom, as well as the exterior and interior of a selection of displayed cars. Action cues, in the form of arrows, will accompany customers to guide them throughout the virtual journey.

Alan Carpenter, general manager Toyota Sales and Marketing at Al-Futtaim Motors, said: "Our customer-first approach across our business has driven us to offer new added conveniences to customers, whether within our premises, or on our virtual networks. "In today's digital age, every customer interaction and experience begins online, offering us the perfect platform to present our retail experience on an easy and accessible medium. We recognize that online interaction and search is the first step to make any purchase decision, and with this latest digital offering, we're aiming to make purchasing a Toyota an even easier and more attractive proposition."