Bank Alfalah part­ners with 1Link

The Pak Banker - - FRONT PAGE -

KARACHI: Bank Alfalah, one of Pak­istan's lead­ing banks, has signed an agree­ment with 1Link Guar­an­tee Lim­ited (1Link) for Lo­cal POS (point of sale) Switch in Pak­istan. Un­der this agree­ment, over six mil­lion pro­pri­etary cards is­sued by 1Link Mem­ber Banks and JCB Cards will be ac­cepted on Bank Alfalah's POS ter­mi­nals to con­duct retail trans­ac­tions. This ar­range­ment would also al­low lo­cal banks to is­sue pro­pri­etary debit cards for do­mes­tic use only. In ad­di­tion, loy­alty re­demp­tion trans­ac­tions would also be con­ducted on the Bank Alfalah POS for card based loy­alty pro­grams hosted by 1Link. On this oc­ca­sion, Khur­ram Hus­sain, Group Head Retail Cen­tral and North & Con­sumer Bank­ing, Bank Alfalah said: "We are pleased to be en­ter­ing into an al­liance with 1Link to fa­cil­i­tate the ac­cep­tance of their cards on Bank Alfalah's POS ter­mi­nals in Pak­istan. At Bank Alfalah, we re­main com­mit­ted to pro­mot­ing dig­i­ti­za­tion in Pak­istan and our ar­range­ment with 1Link will en­hance the dig­i­tal pay­ments ecosys­tem by en­cour­ag­ing elec­tronic POS trans­ac­tions in the coun­try." Faisal Ejaz Khan, CEO, 1Link said: "This part­ner­ship holds great po­ten­tial and this start is just the tip of the ice­berg, as it will go a long way in ex­plor­ing the full po­ten­tial of dig­i­ti­za­tion in this coun­try of more than 180 mil­lion peo­ple. Time and again, Bank Al Falah has shown "the way for­ward" by cre­at­ing value for the peo­ple of Pak­istan. We at 1Link are very ex­cited at the prospects of the range of ser­vices that we can of­fer through the strength of the Bank Alfalah POS ter­mi­nals in Pak­istan."

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