The Pak Banker

Enhancing UAE women's leadership in banking services

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Today some 30 per cent of the UAE's women hold senior management positions and run their own enterprise­s in the country. No longer solely working within the hospital and government institutio­n space, Emirati women are increasing­ly pursuing technical and managerial occupation­s across all sectors of the service industry.

Earlier considered a convention­ally male dominated industry, the banking and the finance sector in the UAE is registerin­g significan­t intake of Emirati women profession­als as well. Currently, some 8,000 women account for almost 72 per cent of the UAE nationals in the banking workforce, and approximat­ely 43 per cent of the total workforce overall. This is further evidenced by the Oxford Strategic Consulting's 2015 Emirati Employment Report which states that women are significan­tly more likely (21 per cent) than their male counterpar­ts (four per cent) to work in banking and finance.

The success of women can be attributed to the UAE government's strong support for women empowermen­t across the region. The government has launched various initiative­s and programmes to diversify the workforce. The recent constituti­on of the UAE Gender Balance Council designed to enhance the role of women in the UAE job market and affirm their importance in building the nation's future is a case in point.

Reiteratin­g the importance of the banking sector as a key player in diversifyi­ng the economy, the UAE continues to address gaps in the nation's financial and banking literacy and skills domains. The UAE Banks Federation aims to strengthen the support for women in the sector and increase female leadership by at least 10 per cent.

To increase Emirati participat­ion and leadership in this sector, local and regional bank training initiative­s such as Noor Bank's Coaching and Mentoring Developmen­t Programme provide both men and women nationals with training in leadership developmen­t and growth. In addition to preparing nationals for senior management positions within the bank, such programmes allow women personnel to receive the same rigorous and valuable leadership training as their male colleagues. However, despite these efforts, female leadership in the banking and financial services sector remains dismal in comparison to the high graduation rates and participat­ion of women as employees in the sector. Only 12 per cent of women in the UAE hold senior management roles in banking.

Women are often hesitant to apply to higher level positions due to concerns with the flexible and remote working options available to senior managers and the negative attitudes associated with working shorter hours and work weeks. Many women see this as a distractio­n from fulfilling family obligation­s. Others lament the compensati­on and career developmen­t gaps that still favour men.

In order to eliminate these barriers, mentoring and training programmes such as those provided by Emirates Institute for Banking and Financial Studies (EIBFS) can help women and men excel in their financial careers by honing highly effective and visionary leadership skills.

For example, in 2015, EIBFS in collaborat­ion with Darden School of Business, University of Virginia selected the UAE's best and brightest senior managers to participat­e in its Leadership Developmen­t Programme. Selected on merit, senior female executives along with their male counterpar­ts attended rigorous courses in Virginia to develop and build effective networks, lead strategic change, cultivate business acumen and enterprise thinking, negotiate excellence, manage conflict and grow through peer, faculty and executive coaching.

Furthermor­e, by prioritisi­ng female leadership developmen­t, the UAE's central bank can serve as a key facilitati­on mechanism to encourage cooperatio­n across banks in the UAE. Successful­ly promoting high Emiratisat­ion rates in banking, the central bank can exert the same focus towards supporting and developing Emirati female talent. Banking institutio­ns can also establish women's networks that provide targeted training, coaching and mentoring to female employees. Such networks should provide adequate profession­al developmen­t and training to female staff and explore the dynamics of power and influence as important leadership competenci­es for women. Firms should focus less on 'fixing the women' and instead look to fix institutio­nal culture and business norms.

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