Ten­cent-backed startup at­tracts big names in auto in­dus­try

The Pak Banker - - COMPANIES/BOSS -

Har­mony Futeng, a com­pany backed by Ten­cent, said that Carsten Bre­it­feld will take the role as chief ex­ec­u­tive of­fi­cer and Daniel Kirchert as chief op­er­at­ing of­fi­cer of its ' In­ter­net Smart Elec­tric Car' en­ter­prise.

Bre­it­feld, once head of BMW's i8 plug-in hy­brid sports car pro­gram, is a world­wide lead­ing ex­pert in the field of R&D for elec­tric cars. He has spent 20 years work­ing at BMW, hav­ing held var­i­ous se­nior po­si­tions in the lux­ury car com­pany such as in chas­sis de­vel­op­ment, pow­er­train de­vel­op­ment and prod­uct strat­egy.

Kirchert is fa­mous in China's pre­mium car seg­ment. Be­fore join­ing Har­mony Futeng In­ter­net and In­tel­li­gent Elec­tric Ve­hi­cle Com­pany, the flu­ent Man­darin speaker was the head of In­finiti's China op­er­a­tions and pres­i­dent of Dongfeng In­finiti, the joint-ven­ture be­tween In­finiti and Dongfeng Auto.

"It was a tough de­ci­sion but a sim­ple rea­son: I want to have an op­por­tu­nity to start a com­pany, and I think that has a lot to do with my per­son­al­ity," said Kirchert. Har­mony Futeng is an in­no­va­tive in­vest­ment plat­form co-founded by China Har­mony New En­ergy Auto Hold­ings Lim­ited, Hon Hai Pre­ci­sion In­dus­try and Ten­cent Hold­ings.

The 'In­ter­net Smart Elec­tric Car' is the plat­form's core strate­gic pro­gram and an in­de­pen­dent en­ter­prise, said Har­mony Futeng in a state­ment.

It aims to de­velop nextgen­er­a­tion in­di­vid­ual mo­bil­ity so­lu­tions, cre­at­ing a pre­mium brand with Chi­nese roots and a global reach that of­fers cus­tomers a smart, pleas­ant, and eco-friendly driv­ing ex­pe­ri­ence, said the state­ment.

Ten­cent, China's lead­ing in­te­grated In­ter­net ser­vice provider which owns the most pa­tents in China's In­ter­net in­dus­try, will pro­vide the In­ter­net plat­form and other in­no­va­tive so­lu­tions needed for the In­ter­net Smart Elec­tric Car pro­gram. An­other two share­hold­ers of Har­mony Futeng are Hon Hai, the world's largest elec­tron­ics de­vice man­u­fac­turer with more than one mil­lion work­ers world­wide, and Har­mony Auto, a lead­ing lux­ury auto dealer in China.

Newspapers in English

Newspapers from Pakistan

© PressReader. All rights reserved.