Ama­zon set to ex­pand its stores net­work in In­dia

The Pak Banker - - COMPANIES/BOSS -

In an en­dorse­ment to Prime Min­is­ter Naren­dra Modi's Make in In­dia cam­paign, Seat­tle-head­quar­tered Ama­zon, which counts In­dia among its key mar­kets, has set up ded­i­cated Make in In­dia stores on its In­dia and US web­sites, fea­tur­ing prod­ucts man­u­fac­tured in the coun­try, the com­pany said in a state­ment on Satur­day.

In­ter­est­ingly, the Ama­zon.com web­site will show­case prod­ucts across tapestry, toys, hand­i­crafts and Aurveda prod­ucts sold by more than 6000 In­dian sellers.

"The Ama­zon plat­form, with in­no­va­tions such as Easy Ship, Ful­fill­ment by Ama­zon and Global Sell­ing, can serve as a strong en­abler for In­dian man­u­fac­tures, ar­ti­sans, and busi­nesses to reach cus­tomers not only in In­dia but also across the globe. We are very ex­cited to sup­port the Make In In­dia week with sev­eral ini­tia­tives on both Ama­zon.in and Ama­zon.com.

Make in In­dia con­nects with our mis­sion to trans­form how In­dia buys and sells and we are thrilled that it will pro­vide fur­ther im­pe­tus to In­dian man­u­fac­tur­ing al­low­ing cus­tomers glob­ally to ac­cess In­dian in­no­va­tions and cre­ations," Amit Agar­wal, vice-pres­i­dent and coun­try head, Ama­zon In­dia, said in a state­ment.

The Make in In­dia week, a busi­ness expo to pro­mote man­u­fac­tur­ing in In­dia, com­mences in Mum­bai to­day.

Ama­zon In­dia is fast ex­pand­ing its global seller pro­gramme that al­lows its third-party mer­chants to sell eth­nic ap­parel, home fur­nish­ings and other goods to Ama­zon cus­tomers in nine in­ter­na­tional mar­kets, in­clud­ing the US, UK, Ja­pan and Ger­many, Mint re­ported on 21 Jan­uary. More than 6,000 sellers in In­dia use Ama­zon Global Sell­ing, com­pared with just 200 sellers in May when the ser­vice was launched.

At that time, sellers could only sell to Ama­zon cus­tomers in the US and UK.

Since its launch in June 2013, Ama­zon In­dia has es­tab­lished it­self as the big­gest threat to lo­cal ri­vals Flip­kart and Snapdeal. Un­til now, In­dian firms haven't ven­tured abroad, pri­mar­ily be­cause the size of the In­dian mar­ket is large. E-com­merce sales may ex­ceed $50 bil­lion (around Rs3.2 tril­lion to­day) by 2020 from $4.47 bil­lion in 2014, fi­nan­cial ser­vices firm UBS said in an April 2015 re­port.

The global sell­ing pro­gramme is one of the dif­fer­en­tia­tors in at­tract­ing sellers for Ama­zon, com­pared with its lo­cal ri­vals, Flip­kart Ltd and Snapdeal (Jasper In­fotech Pvt. Ltd). Ama­zon In­dia has al­ready re­ceived Rs7,679 crore since July 2014, when founder Jeff Be­zos promised to in­vest $2 bil­lion in In­dia. The Make in In­dia cam­paign was launched in Septem­ber 2014 to en­cour­age multi­na­tional and do­mes­tic en­ter­prises to man­u­fac­ture their prod­ucts in In­dia.

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