‘Chi­nese car mar­ket has great po­ten­tial’

The Pak Banker - - COMPANIES/BOSS -

FRANK­FURT: China has great po­ten­tial for the Audi brand, CEO of Ger­man au­tomaker Audi Rupert Stadler said here on Thurs­day dur­ing an an­nual press con­fer­ence. "China is and will con­tinue to be a very solid growth mar­ket in the long term- with great po­ten­tial for the Audi brand," Stadler said. "Our Chi­nese prod­uct port­fo­lio is about to go through a broad-based gen­er­a­tion change. By this sum­mer, we will re­place mod­els that make up 60 per­cent of our unit sales in that mar­ket," Stadler added.

Ac­cord­ing to him, the com­pany has mul­ti­plied its sales seven-fold since 2006 in China. With more than 570,000 au­to­mo­biles de­liv­ered in 2015, Audi con­tin­ues to achieve very high sales on the Chi­nese mar­ket.

Com­pared with 2014, Audi an­nounced that its world­wide de­liv­er­ies in­creased by 3.6 per­cent to around 1.8 mil­lion au­to­mo­biles, and that it also achieved a new record for rev­enue, post­ing a fig­ure of 58.4 bil­lion euros ($63.7 bil­lion).

Re­fer­ring to the in­vest­ment plan in 2016, Stadler said Audi will in­vest more than 3 bil­lion euros for the mo­bil­ity of to­mor­row and push for­ward with the elec­tri­fi­ca­tion and dig­i­ti­za­tion of Audi prod­ucts. In or­der to gain more new cus­tomers and con­tinue along its growth path this year, Audi an­nounced it would pro­vide more than 20 new or re­vised mod­els. In ad­di­tion, Stadler also apol­o­gized for the diesel scan­dal. "We re­gret what hap­pened. We will en­sure full trans­parency and as­sure you that we will put things right."

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