Bank Alfalah's Ris­ing Tal­ent Award

The Pak Banker - - FRONT PAGE -

KARACHI: Four emerg­ing de­sign­ers show­cased their col­lec­tions through the Bank Alfalah Ris­ing Tal­ent plat­form at the open­ing of the PFDC Fash­ion Week to­day.

Bank Alfalah Ris­ing Tal­ent Pro­gramme aims to mo­ti­vate, in­spire and recog­nise young and up­com­ing tal­ent in the coun­try and pro­vide them with op­por­tu­ni­ties to show­case their tal­ent.

The four de­but de­sign­ers con­tend­ing for the Bank Alfalah Ris­ing Tal­ent Award and try­ing to make a mark in the Pak­istani fash­ion in­dus­try in­clude Unza Khalid, Hira Ali, Ghu­lam Dast­gir, and Saiqa Ra­heem from the Pak­istan In­sti­tute of Fash­ion and De­sign. The four de­sign­ers ex­hib­ited their col­lec­tions for the very first time at the first day of the PFDC Fash­ion Week, amid en­cour­ag­ing re­sponse from the au­di­ence.

Through the award, the Bank pro­vides a pres­ti­gious plat­form for young de­sign­ers to show­case their de­signs and an op­por­tu­nity for the win­ner to stock up de­signs at the PFDC stores for six months. The best de­signer, cho­sen through a trans­par­ent vot­ing of jurors and pub­lic, will be an­nounced on 12 March 2016.

Shar­ing his thoughts about the suc­cess of the Bank Alfalah Ris­ing Tal­ent pro­gramme, Atif Ba­jwa, Pres­i­dent/CEO, Bank Alfalah said: "Bank Alfalah has al­ways sup­ported en­trepreneurs and in­di­vid­u­als with po­ten­tial to con­trib­ute to the coun­try's eco­nomic growth. Over the years, we have es­tab­lished a strong plat­form that pos­i­tively im­pacts our fash­ion in­dus­try by sup­port­ing young tal­ent to drive Pak­istan's econ­omy. Through the Bank Alfalah Ris­ing Tal­ent pro­gramme, we are en­abling young and up­com­ing de­sign­ers to have vis­i­bil­ity in the in­dus­try and we hope to con­tinue en­cour­ag­ing young tal­ent and pro­vid­ing them with mean­ing­ful op­por­tu­ni­ties to trans­form their pas­sion into suc­cess." The Bank Alfalah Ris­ing Tal­ent stall at the event fea­tured de­signs from the col­lec­tions of the four par­tic­i­pants who were also per­son­ally avail­able for in­ter­ac­tion with the pub­lic and me­dia.

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