Uber launches first en­gi­neer­ing cen­tre in Asia

The Pak Banker - - COMPANIES/BOSS -

MUM­BAI: Ride hail­ing ser­vice Uber Inc. on Thurs­day in­au­gu­rated its first en­gi­neer­ing cen­tre in Asia in Ben­galuru in an at­tempt to ad­dress lo­cal prob­lems around poor In­ter­net con­nec­tiv­ity, ac­cu­racy in rout­ing ve­hi­cles and sup­ply pro­jec­tion among oth­ers. The en­gi­neer­ing cen­tre cur­rently has about eight en­gi­neers and is headed headed by for­mer Google ex­ec­u­tive Jaiku­mar Ganesh. The com­pany, which is the world's most valu­able start-up at $62 bil­lion, will re­cruit hun­dreds of en­gi­neers in the cur­rent month, said chief tech­nol­ogy of­fi­cer Thuan Pham.

Uber has an­other 10 en­gi­neers at its Hyderabad cen­tre, but they work on the com­pany's in­ter­nal sys­tem. The team in Ben­galuru will work on con­sumer-fac­ing prod­ucts. The com­pany em­ploys more than 1,000 en­gi­neers in San Fran­cisco, Am­s­ter­dam, Sofia in Bul­garia, Aarhus in Den­mark and Vil­nius in Lithua­nia. "Launch­ing Asia's first en­gi­neer­ing cen­ter in Ben­galuru is a tes­ta­ment to our com­mit­ment to in­vest­ing in In­dia and I can't wait to see the in­no­va­tions that will come from this team as they work to sup­port the phe­nom­e­nal growth of our busi­ness in cities across the coun­try," Pham said.

Uber said in June last year that the com­pany will in­vest as much as $1 bil­lion in In­dia within the next six to nine months, sig­nalling its am­bi­tion to catch up with lo­cal ri­val Ola and be­come the dom­i­nant taxi ser­vice app in the coun­try.

Since launch­ing in In­dia in Au­gust 2013, Uber has slashed prices, in­tro­duced low-cost ser­vices and even ac­cepted cash pay­ments to adapt its lean busi­ness model to In­dia. Pham said the com­pany has al­ready im­ple­mented some lo­cal in­no­va­tions such as cash pay­ments in other ge­ogra­phies such as Viet­nam and Nairobi.

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