High-tech busi­ness lead­ers op­ti­mistic about China

The Pak Banker - - 6BUSINESS -

China has been un­der­go­ing the process of strate­gic trans­for­ma­tion, from the high-speed growth to the new nor­mal and struc­tural ad­just­ment. It may bring a great shock for the tra­di­tional IT in­dus­try, but not for our com­pany which is fo­cus­ing on data anal­y­sis ex­plo­ration and ap­pli­ca­tion. Just the op­po­site, we are quite op­ti­mistic about the mar­ket out­look, and pre­dict more busi­ness op­por­tu­ni­ties here.

The State Coun­cil is­sued an ac­tion plan to pro­mote the ap­pli­ca­tion of big data last year and more govern­ment agen­cies are es­tab­lish­ing big data plat­forms this year. For com­pa­nies, when the over­all econ­omy is fac­ing a slow­down, they will con­sider whether to use the data of their own com­pa­nies or out­side data from so­cial me­dia, to an­a­lyze and ap­ply the data for more op­por­tu­ni­ties in­stead of us­ing tra­di­tional ways, such as open­ing more out­lets.

With its years of ac­cu­mu­la­tion, China has played an im­por­tant role in main­tain­ing sta­bil­ity and growth in the global econ­omy. China is and re­mains Dürr's most im­por­tant sin­gle mar­ket world­wide. That's why we are in­vest­ing in the con­struc­tion of a new site in Shang­hai which will of­fer test­ing and train­ing fa­cil­i­ties. At 25 mil­lion euros, this is the largest sin­gle in­vest­ment our com­pany has made in China. The Dürr Group now em­ploys around 3,000 staff there, mainly in the Shang­hai area. But other sites are also ex­pand­ing.

We strongly be­lieve that the Chi­nese govern­ment will suc­cess­fully fa­cil­i­tate the trans­for­ma­tion process from a pro­duc­tion and in­vest­ment-ori­ented econ­omy to­wards a ser­vice and con­sumer-driven econ­omy. Our ma­chin­ery and sys­tems are used, in par­tic­u­lar, in the au­to­mo­tive and fur­ni­ture in­dus­tries, both of which are con­sumer-ori­ented in­dus­tries. Mar­ket ex­perts an­tic­i­pate growth rates of around 6 per­cent in the next few years. In the au­to­mo­tive in­dus­try as well as in the fur­ni­ture in­dus­try, the fo­cus is on flex­i­bil­ity, au­to­ma­tion and highly ef­fi­cient pro­duc­tion. This is where our strengths lie.

We also be­lieve that our cus­tomers' in­vest­ments in en­vi­ron­men­tal pro­tec­tion will in­crease sub­stan­tially. As a lead­ing provider of ex­haust-air pu­rifi­ca­tion sys­tems, for ex­am­ple, we can help our cus­tomers com­ply with the in­creas­ingly strin­gent emis­sions lim­its which the govern­ment has spec­i­fied as part of its "Na­tional Ac­tion Plan for the Preven­tion and Con­trol of Air Pol­lu­tion".

China forms a strong mar­ket for our com­pany with many po­ten­tial op­por­tu­ni­ties for ex­pand­ing our busi­ness. Our busi­ness is driven by mo­bil­ity. The ever grow­ing num­ber of peo­ple be­com­ing mo­bile and be­ing more ex­ten­sively mo­bile are the rea­sons for con­tin­ual ex­pan­sion of de­mand for our prod­ucts. Also the trend to­wards more in­tel­li­gent prod­ucts and In­ten­sive use of cloud data will ex­pand the mar­ket po­ten­tial in China.

We be­lieve that the Chi­nese mar­ket will ex­pand for our prod­ucts in 2016 by a sim­i­lar ex­tent as in the years be­fore.

Th­ese are a few ex­am­ples of our tan­gi­ble ac­tions for China's growth. We con­sider a bright fu­ture. We es­ti­mate China is to build half of the fu­ture metro net­works world­wide and that there will be ap­prox­i­mately 300 new air­craft in the coun­try ev­ery year.

Newspapers in English

Newspapers from Pakistan

© PressReader. All rights reserved.