UBL's NRP bank­ing now brings overseas Pak­ista­nis closer

The Pak Banker - - FRONT PAGE -

United Bank Lim­ited (UBL) is a full-fledged com­mer­cial bank with a proud legacy of serv­ing its cus­tomers for the last 57 years. Es­tab­lished in 1959, UBL was the sec­ond in­ter­na­tional bank to start bank­ing op­er­a­tions in Abu Dhabi in 1967. Cur­rently, it has eight branches in the UAE - three in Abu Dhabi, one in Al Ain, three in Dubai and one in Shar­jah. All branches pro­vide full bank­ing ser­vices dur­ing ex­tended evening hours un­til 9pm on all seven days of the week.

The bank has an as­set base of ap­prox­i­mately $10 bil­lion, a global work­force of al­most 18,000 peo­ple and a di­ver­si­fied client base of over five mil­lion cov­er­ing a broad spec­trum of seg­ments and in­dus­tries across the globe. UBL pro­vides a com­plete ar­ray of ser­vices in whole­sale and re­tail bank­ing through its net­work of more than 1,350 branches and pres­ence across 11 coun­tries in­clud­ing the UAE, Bahrain, Qatar, Ye­men, UK, Switzer­land, China, Oman, US, Tan­za­nia and Pak­istan.

Fol­low­ing UBL's

pri­vati­sa­tion in 2002, a pro­fes­sional man­age­ment team, sup­ported by an in­de­pen­dent board of direc­tors suc­ceeded in po­si­tion­ing the bank as a pro­gres­sive and pro­fi­cient player in its tar­geted mar­kets. UBL is owned by the Best­way Group of UK with Sir Mo­hammed An­war Pervez, OBE HPk as the Chair­man of the Board of Direc­tors of the bank. While cor­po­rate bank­ing is its main­stay in the UAE, UBL's whole­sale bank­ing am­bit in­cludes a strong fo­cus on fi­nan­cial in­sti­tu­tions busi­ness, in­vest­ment bank­ing and trea­sury ser­vices as well as hold­ing strate­gic in­ter­ests in In­surance, As­set Man­age­ment and SMEs.

Its cor­po­rate slo­gan "where you come first" speaks for it­self and is the un­der­ly­ing prin­ci­ple based on which it strives to build its in­ter­nal and ex­ter­nal ser­vice cul­ture. UBL en­deav­ours to proac­tively main­tain pace with the rapid changes and de­mands of the in­dus­try, and con­tin­u­ously in­vests in its peo­ple, in­fra­struc­ture and tech­nol­ogy. In an ef­fort to pro­vide con­ve­nience and ex­tended bank­ing sup­port to its cus­tomers, the bank has re­cently taken the ini­tia­tive to open all of its eight branches in the UAE from 5pm till 9pm, all days of the week - its jour­ney to achieve ex­cel­lence in var­i­ous as­pects of busi­ness and ser­vice qual­ity con­tin­ues.

One achieve­ment that UBL is par­tic­u­larly proud of is its pi­o­neer­ing ini­tia­tive of fi­nan­cial in­clu­sion in Pak­istan, a coun­try of 180 mil­lion peo­ple. This has been achieved through its branch­less bank­ing ser­vice called Omni, which won the Global Mo­bile Award (GSMA) in 2012. The Bill and Melinda Gates Foun­da­tion was im­pressed by UBL's use of mo­bile bank­ing tech­nol­ogy in dis­tribut­ing aid to flood vic­tims in Pak­istan. It ex­tended a grant of $6.9 mil­lion to fur­ther scale up its UBL Omni elec­tronic ser­vice plat­form. Asi­a­money, a pres­ti­gious fi­nan­cial pub­li­ca­tion, de­clared UBL as the best Do­mes­tic Bank of Pak­istan for two con­sec­u­tive years in 2011 and 2012, while The Banker mag­a­zine, an­other widely read and no­table fi­nan­cial pub­li­ca­tion, awarded it the "Bank of the Year 2012 Pak­istan", and at the 16th Asian Brand Congress, UBL re­ceived the Brand Lead­er­ship Award for brand ex­cel­lence in its in­ter­na­tional net­work.

In 2013-14, UBL achieved the cov­eted ISO 9001:2008 Qual­ity Man­age­ment Sys­tem Cer­ti­fi­ca­tion for its man­age­ment and sup­port of­fices, branches and op­er­a­tions in the UAE, Bahrain and Qatar. The UKAS cer­ti­fi­ca­tion was awarded by M/s. In­tertek, a world-renowned ISO cer­ti­fi­ca­tion body. Over the years, UBL in the UAE has been spon­sor­ing a sig­nif­i­cant num­ber of young Emi­ratis at EIBFS. Af­ter the com­ple­tion of their diplo­mas, UBL in­te­grates and in­ducts young Emi­ratis in its main­stream bank­ing ac­tiv­i­ties. This bears tes­ti­mony to the bank's com­mit­ment to­wards lo­cal and in­ter­na­tional com­mu­ni­ties in ge­ogra­phies in which the bank op­er­ates.

Newspapers in English

Newspapers from Pakistan

© PressReader. All rights reserved.