Dubai trader Sethi re­it­er­ates de­sire to own IPL team

The Pak Banker - - MARKETS/SPORTS -

Ajay Sethi, chair­man of Chan­nel 2 Group Cor­po­ra­tion, re­it­er­ated his de­sire to own an In­dian Premier League team. The Dubai-based In­dian has been in the cricket busi­ness for a long time and his ra­dio chan­nel is the global au­dio part­ner of the ICC.

"We have got the au­dio rights for all ICC events un­til 2023. We are the global ICC au­dio part­ners. We also re­cently launched our cricket App," Sethi said in an in­ter­view.

"I first won the au­dio right in 2009 for the Mid­dle East and Amer­ica. I per­formed well, so when the chance came to be­come global ICC au­dio part­ner, I jumped at it." Sethi, who came to Dubai in 1993, ad­mit­ted that the IPL at­tracts him as a busi­ness­man.

"Yes, I am in dis­cus­sion with one of the teams. I also have a big fund be­hind me that wants to sup­port my vision. If I get the right value, I want to buy a stake. The value of the prod­uct is go­ing up ev­ery year," Sethi said.

Sethi, who hails from Chandi­garh, also owns a team in the Caribbean Premier League.

"I own the St Lu­cia Zouks in the Caribbean Premier League. I got into CPL be­cause it gets North Amer­i­can Prime Time on TV. There is a huge cricket mar­ket in North Amer­ica. There are about 15 to 18 mil­lion cricket fans in the re­gion due to the pres­ence of the West In­di­ans and South Asians," he said.

"Even Shahrukh Khan bought the Trinidad team in CPL. It's ob­vi­ously not as big as IPL, but it's do­ing very well. And I re­ally love the pas­sion peo­ple still have for cricket in the Caribbean is­lands."

Sethi also gave the thumbs up to the in­au­gu­ral Pak­istan Su­per League. "You know I ini­ti­ated the idea of PSL with PCB when Zaka Ashraf was the PCB chair­man. I was not get­ting in­volved in the busi­ness with them. But I wanted to help be­cause their coun­try has been de­prived of cricket since 2009," he said.

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