Snapchat adds voice, video call­ing to mo­bile mes­sag­ing app

The Pak Banker - - COMPANIES/BOSS -

Snapchat Inc., op­er­a­tor of a pop­u­lar so­cial-mes­sag­ing app, re­leased an up­date that steps up com­pe­ti­tion with Face­book Inc., owner of ri­val mo­bile com­mu­ni­ca­tion ser­vices Mes­sen­ger, In­sta­gram and What­sApp.

Los An­ge­les-based Snapchat bol­stered its chat func­tion with mul­ti­me­dia fea­tures in­clud­ing voice and video call­ing and dig­i­tal stick­ers. Called Chat 2.0, the fea­ture em­u­lates "face-to-face com­mu­ni­ca­tion," while mak­ing it eas­ier to switch be­tween video chat­ting, tex­ting and call­ing, Snapchat said Tues­day in a blog post.

What­sApp in­tro­duced voice calls last year, but users are still wait­ing for video call­ing. Face­book's Mes­sen­ger com­mu­ni­ca­tions app added this video ca­pa­bil­ity in April.

Last week, For­tune re­ported Snapchat ac­quired Bit­strips, a Toronto-based maker of per­son­al­ized avatars or "bit­mo­jis." Snapchat de­clined to com­ment on the ac­qui­si­tion, which For­tune said was worth about $100 mil­lion. The deal sug­gests Snapchat will make its stick­ers more cus­tomiz­able in the fu­ture.

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