Eti­salat brings in­no­va­tive pay­ment ser­vice

The Pak Banker - - FRONT PAGE - DUBAI -AP

Eti­salat an­nounced the launch of its Mo­bile Cashier ser­vice for the Small and Medium Busi­ness (SMB) seg­ment in the UAE.

The ser­vice gives the SMBs a va­ri­ety of op­tions start­ing from an en­try ' stand­alone' plan of Dh119 per month that en­tails pay­ment de­vices (a card reader and a por­ta­ble printer) pro­vided with a life­time war­ranty.

In ad­di­tion to the 'stand­alone' plan, cus­tomers can opt for the monthly bun­dled ' Essen­tial' plans which in­cludes ev­ery months zero bank com­mis­sion, lo­cal and in­ter­na­tional min­utes, mo­bile in­ter­net, in­tra­com­pany call­ing, and a free smart­phone ev­ery year. The ' Essen­tial' plans start from as low as Dh199 per month.

Mo­bile Cashier is sim­ple and por­ta­ble; users down­load the ap­pli­ca­tion on the smart­phone, con­nect a pocket-sized card reader and can start ac­cept­ing credit, debit or pre­paid card pay­ments in re­tail stores or on the go.

Eti­salat's Mo­bile Cashier ser­vice gives small and medium busi­ness a has­sle-free on board­ing and af­ford­able mo­bile point-of-sale ser­vice that en­ables th­ese busi­nesses to ac­cept card pay­ments from their cus­tomers, and at the same time en­joy valu­able mo­bile busi­ness plan ben­e­fits any­where in UAE.

Eti­salat's Mo­bile Cashier ser­vice trans­forms mer­chants' smart de­vices like phones or tablets into busi­ness­grade point of sale ter­mi­nals, en­abling them to ac­cept debit, credit and pre­paid cards in a se­cure and sim­ple-touse en­vi­ron­ment.

The ser­vice is en­riched from its first in­cep­tion and im­proved to specif­i­cally cater to the needs of the SMB seg­ment. The lat­est of­fer­ing in­cludes bun­dled point-of-sale ter­mi­nals, at­trac­tive mo­bile voice and data plans, a free smart­phone ev­ery year, and for the very first time in UAE zero bank com­mis­sion.

Esam Mah­moud, the Act­ing Se­nior Vice Pres­i­dent, Small and Medium Busi­ness, Eti­salat said: "Tech­nol­ogy and in­no­va­tion are key drivers of fi­nan­cial in­clu­sion and es­pe­cially with mo­bile pen­e­tra­tion rates con­tin­u­ing to grow there is im­mense po­ten­tial to tap into find­ing

more ways to con­verge pay­ments with mo­bile."

"With new launch we look for­ward to con­tin­u­ing build­ing on our suc­cess and rolling out se­cure smart pay­ment so­lu­tions that are more con­ve­nient, re­li­able and af­ford­able for

our SMB cus­tomers. We be­lieve all SMBs should have ac­cess to dig­i­tal pay­ments and we will con­tinue to work along­side to en­sure that they are able to use such in­no­va­tive ser­vices to en­hance their busi­ness value in the dig­i­tal world."

Eti­salat's Mo­bile Cashier is ap­proved by the TRA and com­pli­ant with all the se­cu­rity stan­dards in the pay­ment in­dus­try in­clud­ing Euro­pay, Master­card and Visa (EMV) and Pay­ment Card In­dus­try Data Se­cu­rity Stan­dard (PCI DSS).

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