The Pak Banker

Australian businesses leave CIIE with plans to return

-

Mercedes-Benz launched its China-made and first electric model, the EQC SUV, in For Australia the recently Beijing on Friday, underscorc­oncluded second China ing its efforts to blaze a trail in Internatio­nal Import Expo has the competitiv­e new energy been very successful, and the vehicle segment of the world's third CIIE is highly anticipatl­argest car market. ed. Many Australian business

"For electric mobility, we es have already signed on for can say without any doubt: if next year's expo according to you make your mark in China, Tim Dillon, commission­er to you make it anywhere," said Greater China for the state of Jan Madeja, president and Victoria, Australia.

CEO of Beijing Mercedes"The second CIIE has Benz Sales Service Co. improved a lot in terms of

China overtook the organizati­on, diversific­ation United States as the biggest of participan­ts, number of market for new energy vehiexhibi­tors and profession­al cles in 2015. From January to visitors, so we signed for the November, such vehicles' third on the second day after sales in China totaled arrival," said Yvonne Liu, co872,000, up 20.8 percent founder of Native Bliss year-on-year, according to the Australia, a Melbourne-based China Associatio­n of company specializi­ng in baby Automobile Manufactur­ers. products.

The EQC has a range of As a member of a female 415 km on one charge. It genbusines­s associatio­n in erates a maximum output of Australia, Liu said she will 300 kW and a top torque of share her wonderful experi730 Nm. The zero to 100 ences at the CIIE in Shanghai, km/hour sprint takes only 5.1 the financial center of China, seconds for the model. with friends in Melbourne and

The model sports the bring more Australian busiMerced­es-Benz User nesses to the third CIIE next Experience­year.system,whichhasa voice-controlled smart assistant Wattle Health Australia that can be activated by saying Limited is another Victoria"Hey Mercedes". based Australian company showing great enthusiasm for the CIIE, and this year they brought blockchain technology to make their products traceable.

By scanning a QR code at the bottom of a can of baby milk powder, customers can learn about the whole production process to be assured of the quality of the product, said Grant Verry, China Country Manager of Wattle Health Australia Ltd.

Wattle's greatest achievemen­t at CIIE has been showing the vertically integrated supply chain of pure Australian Organic Milk, ensuring a safe and premiumqua­lity product for the health and well-being of their customers, from the "cow all the way to the consumers' cup", as Verry puts it. The company has met a great many potential business partners at the event, he added.

Bringing over 30 brands to the CIIE, Australia Post has put in a great deal of effort to promote e-commerce both in and out of China. They have establishe­d a joint-venture company with China Post to develop logistics infrastruc­ture. "The company sees China as a massive market for both exporting products into

China and also import into Australia to a degree with ecommerce, so from a logistic perspectiv­e it is very important for us to help Australian brands get into China," said Ian Arnold, director of Internatio­nal Business Developmen­t and Internatio­nal at Australia Post.

"CIIE is an extraordin­ary event and the Australian Minister for Trade, Tourism and Investment Simon Birmingham was able to attend this year and support all the Australian businesses who have been taking part. All in all, there was a very large presence from Australia," said Dominic Trindade, consul general at the Australian Consulate General.

The most impressive thing for him was seeing just how many Australian businesses were in Shanghai and their diversity in size, ranging from large to small and medium-sized businesses.

"Australian businesses have always been part of the global trading system, and China should be congratula­ted for supporting the global trading system through hosting an informal meeting of WTO members here.

Services

Newspapers in English

Newspapers from Pakistan