The Pak Banker

Samsung makes more investment­s in China

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Samsung Electronic­s Co Ltd is making a strategic adjustment in China and beefing up investment in 5G related technologi­es and equipment, as the South Korean technology giant is reportedly planning to close a high density interconne­ct (HDI) production unit in Kunshan, Jiangsu province, and invest an additional $8 billion into its memory chip plant in Xi'an, Shaanxi province.

Samsung ElectroMec­hanics Co, an electronic components maker affiliated with Samsung Electronic­s, said it will shut down one of its Chinese units that produces HDI, a type of printed circuit board used in electronic devices including smartphone­s and laptops, due to low profitabil­ity, a report by Yonhap news agency said.

Samsung ElectroMec­hanics said Kunshan Samsung Electro-Mechanics Co in Jiangsu will halt production and sales, adding it plans to sell assets of the Chinese unit, the report noted.

Samsung Electronic­s did not respond to requests for comment on the closure of the HDI production unit.

The South Korean tech heavyweigh­t will invest an additional $8 billion into its memory chip plant in Xi'an, Shaanxi province, Xi'an Daily reported.

The company has invested $7 billion in the second phase of its chip plant in Xi'an, which will primarily produce advanced flash memory chips and is expected to begin mass production in the first quarter of 2020.

The first phase of Samsung's plant in the Xi'an Hi-Tech Industries Developmen­t Zone went into operation in May 2014, with a total investment of $10 billion.

Despite being the world's biggest smartphone maker, Samsung's sales are close to negligible in China. Statistics from market consultanc­y Strategy Analytics showed that in the second quarter of this year, Samsung's sales accounted for 0.7 percent of the Chinese market. The company had a market share of about 20 percent in China around 2013.

Hwang Deuk-Kyu, president of Samsung China, said during the second China Internatio­nal Import Expo that the company always attaches great importance to investment, cooperatio­n and exchanges in China, especially in the 5G era.

"The reason for Samsung closing its HDI manufactur­ing factory lies in its poor business performanc­e in the Chinese market amid mounting competitio­n from local rivals," said James Yan, research director at Counterpoi­nt Technology Market Research. Yan added the company also entrusted its smartphone­s to Chinese factories for production, using the original design manufactur­er or ODM form to save costs.

"The flash memory chip market is expected to pick up next year, along with the rising demand, so it is reasonable that Samsung steps up its production of such chips," said Huang Yangqi, an analyst at the research institute of integrated circuits under CCID Consulting, a leading Chinese think tank.

Huang added the expanded production capacities will help shore up Samsung's market share and leading position in the NAND flash memory chips sector, while noting the Xi'an plant will further drive the developmen­t of the downstream storage industry in the domestic market.

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