The Pak Banker

Amazon music service crosses 55 million subscriber­s milestone

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Amazon said that its streaming music service has won more than 55 million subscriber­s, closing in on Apple Music. Amazon Music, however, still has a long way to go to catch up to Spotify, which boasts 248 million users, including 113 million paid subscriber­s.

Amazon said that its music service had a year of "incredible growth around the world" that included a more than 50 percent jump in the number of Prime service subscriber who pay to upgrade to an Unlimited music option.

"We´re proud to reach this incredible milestone," said Amazon Music vice president Steve Boom. "We´ve always been focused on expanding the marketplac­e for music streaming by offering music listener ´ s unparallel­ed choice because we know that different listeners have different needs." Amazon Prime membership­s costing $119 annually in the US include access to a library of some two million songs and free, fast deliveries of online purchases. Amazon offers several streaming music subscripti­on options for those who are not Prime members.

Amazon Music has grown about 50 percent in Britain, Germany, Japan and the US during the past year, and is winning listeners in newer markets such as France, Italy, Mexico and Spain, according to the Seattle-based company.

Apple´s streaming music service had more than 60 million subscriber­s worldwide as of the middle of last year, according to various estimates.

California-based Apple has made a priority of selling digital content and services to users of its popular devices as it weans itself off dependence on iPhone sales for revenue.

Amazon does not break out how many users are in each of its tiers, although we are asking and will update if we learn more. The overall figure, Amazon said, includes growth of more than 50% of users in the U.S., U.K., Germany and Japan subscribin­g to Amazon Music Unlimited, which includes HD-quality tracks for about 50 million songs.

Other countries without HD-quality where Amazon Music is available include France, Italy, Spain and Mexico, and it notes that customers more than doubled in these four countries. It also recently launched services in Brazil.

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