Record iPhone sales propel Apple to no 1 market position

Powered by strong sales of its strategically priced iPhone 11, Apple jumped two positions to become the world’s top smartphone vendor in the last quarter of 2019.

The Cupertino-based smartphone manufacturer sold 70.7 million devices in the last three months to the end of December, almost 4.8 million more than the same period in 2018, according to Strategy Analytics. Increased sale of its iPhone 11 series – rolled out in September last year – helped the US technology company grab almost 19 per cent market share, a 6.5 per cent quarter-on-quarter jump.

“Apple iPhone shipments rose almost 7 per cent yearon-year in the last quarter of 2019 …. the company’s best growth performance since 2015,” said Neil Mawston, executive director at the Boston-based market researcher. “The company is recovering, due to cheaper iPhone 11 pricing and healthier demand in Asia and North America.”

Apple is followed closely by South Korea's Samsung with an 18.4 per cent market share and China’s Huawei with 15 per cent. Apple retained its second position ranking in terms of global market share behind Samsung for more than three years, but it was surpassed by Huawei in April last year.

The company’s net profit increased 11.3 per cent yearon-year to $22.24 billion (Dh81.6bn) in the quarter ending December 28, as earnings from iPhone surged. The biggest-ever quarterly profit for the tech giant topped analyst estimates.

“The company is back in growth [mode] and it is firing on all cylinders .… Apple has been able to revive its iPhone growth among fierce competition,” said Naeem Aslam.