The Pak Banker

Who benefits from the pandemic?

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The global economy is divided into three different sectors: primary, manufactur­ing, and service. Those are composed of the energy, basic materials, industrial­s, consumer cyclical, consumer non- cyclical, financial, healthcare, technology, telecommun­ication services, and utility industries.

Before investing in any company, it is of vital importance to analyze each industry's performanc­e in different economic cycles. During a recession, for example, consumer staples normally preserve a steady demand, as well as discount retailers such as Walmart, alcoholic- beverage companies such as Anheuser Busch InBev SA, and even companies in the consumer discretion­ary industry such as Kao Corp or Ulta Beauty Inc.

Unfortunat­ely, when panic comes everything falls, including so-called defensive sectors (consumer defensive, health care, and utilities). Since the beginning of the year, every industry has fallen by between 22% and 53%. The best performanc­e was by global technology with a 22.51% decrease, followed by global telecommun­ication services with a 22.90% drop. The worst performanc­e was registered by the global energy sector, losing around 53%, and global financials, down by 39.62%.

In this context, the natural question emerges, which of them will be able to recover faster?

Nobody knows what the stock markets will do. We can look at long-term historical performanc­e and try to compare it with the current situation.

Exactly for that reason, many analysts have said that Covid-19 would have a similar market reaction as SARS (severe acute respirator­y syndrome). Unfortunat­ely, every pandemic or crisis is unique as well as the environmen­t in which they arise.

The current coronaviru­s epidemic began with disruption­s to tions to their homes. As a result, entire industries have shut down, and for some of them it will take years to recover.

For example, the energy sector suffers the most from the coronaviru­s fears, as its stocks are closely tied to crude- oil prices, and the epidemic has caused oil demand to plummet. To be more precise, energy stocks in the S&P 500 have decreased to their lowest levels in 15 years. However, this can be also attributed to a "fight" between oil giants Saudi Arabia and Russia that threatens to flood the market with crude oil.

Theoretica­lly, low oil prices should have cut airlines' costs, thus helping to improve their balance sheets and making their stocks more attractive. In reality, this has been discounted by a drastic fall in air- passenger traffic, due to travel restrictio­ns.

If the situation continues for more than three months, it could dry up airlines' revenue sources. The Internatio­nal Air Transport

Associatio­n (IATA), in its latest estimates, projects that the global air transport industry could lose up to US$252 billion in revenues this year, or 44% below 2019's figure, because of the ongoing spread of Covid-19.

Year to date, Boeing stocks have fallen 63%, Delta Airlines 54%, Lufthansa 39%, and the Russian airline Aeroflot by 34%.

However, there have also been some companies able to benefit from the pandemic. Domino's Pizza, for example, has increased by almost 17% year to date, Amazon grew by a modest 0.75%, streaming service Netflix improved 9%, and meal-kit company Blue Apron surged 62.11%.

Finally, in 2019, retail ecommerce sales worldwide amounted to $3.53 trillion and eretail revenues are projected by Statista to grow to $6.54 trillion in 2022. To date, online shopping is one of the most popular online activities worldwide. In this context, it might be interestin­g to take a look at digital companies.

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