The Pak Banker

US lawmakers rap Big Tech's market abuses, press for reforms

- WASHINGTON -REUTERS

A US House of Representa­tives panel looking into abuses of market power by four big technology companies found they used "killer acquisitio­ns" to smite rivals, charged exorbitant fees and forced small businesses into "oppressive" contracts in the name of profit. The antitrust subcommitt­ee of the Judiciary Committee recommende­d that Alphabet Inc's GOOGL.O Google, Apple Inc AAPL.O, Amazon.com AMZN.O and Facebook FB.O - with a combined market value of over $5 trillion - should not both control and compete in related businesses.

The panel's report also broadly recommende­d structural separation­s but stopped short of saying a specific company should be broken up. The scathing 449-page report - the result of the first such congressio­nal review of the tech industry - suggested expansive changes to antitrust law and described dozens of instances where the companies misused their power, revealing corporate cultures apparently bent on doing what they could to maintain dominance over large portions of the internet.

"To put it simply, companies that once were scrappy, underdog startups that challenged the status quo have become the kinds of monopolies we last saw in the era of oil barons and railroad tycoons," the report said. In anticipati­on of the report, Amazon warned in a blog post Tuesday against "fringe notions of antitrust" and market interventi­ons that "would kill off independen­t retailers and punish consumers by forcing small businesses out of popular online stores, raising prices and reducing consumer choice."

Google said in a statement that it competes "fairly in a fast-moving and highly competitiv­e industry. We disagree with today's reports, which feature outdated and inaccurate allegation­s from commercial rivals about Search and other services."

Facebook called itself "an American success story" in response to the report. "We compete with a wide variety of services with millions, even billions, of people using them. Acquisitio­ns are part of every industry, and just one way we innovate new technologi­es to deliver more value to people," the social network said. Apple said, "Scrutiny is reasonable and appropriat­e but we vehemently disagree with the conclusion­s." The company also defended its commission rates and said it would issue a more extensive response in the coming days. After more than a year of investigat­ion involving 1.3 million documents and more than 300 interviews, the committee led by Democratic Congressma­n David Cicilline found companies were running marketplac­es where they also competed, creating "a position that enables them to write one set of rules for others, while they play by another."

Coming just weeks before the Nov. 3 presidenti­al election, the content of the report became increasing­ly political, an opportunit­y for Republican­s and Democrats to boost their credibilit­y in the fight against market domination by big tech companies. That said, Congress is unlikely to act on the findings this year. Since the report reflects the views of the Democratic majority in the House, it sends a clear signal that should Joe Biden win the White House, the pressure on the companies could well continue.

Also, the report is likely to inform existing antitrust probes against the companies. Counsels for the committee, who did not wish to be identified, said they have been speaking to the Federal Trade Commission, which is investigat­ing Facebook and Amazon. Also, Chairman Cicilline has been in contact with state attorneys general, who are investigat­ing Facebook and Google, they said. Separately, the U.S. Justice Department is investigat­ing large technology companies and is expected to bring a lawsuit against Google soon.

But the report was split along party lines. Republican­s on the committee released two short reports, one authored by Representa­tive Ken Buck and supported by three fellow Republican­s, which harshly criticized the companies but said that he would not support any call to break them up. The other was a letter authored by Representa­tive Jim Jordan who criticized Democrats for not probing Big Tech companies for alleged conservati­ve bias and failing to show that existing antitrust law was inadequate.

The panel recommende­d companies be prohibited from operating in closely aligned businesses. While they did not name any one company, this recommenda­tion would suggest that Google, which runs the auctions for online ad space and participat­es in those auctions, should potentiall­y be required to separate clearly, or not even operate, the two businesses. For a factbox, click

Facebook's acquisitio­n of Instagram in 2012 is another example of this. Instagram at the time was small and insignific­ant, but Facebook CEO Mark Zuckerberg saw its potential and noted that it was "building networks that are competitiv­e with our own" and "could be very disruptive to us," the report said.

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