The Pak Banker

Western Digital extends product portfolio in Pakistan

- KARACHI -APP

Western Digital Corporatio­n, a global data infrastruc­ture leader, has reinforced its commitment to the Pakistani market with the introducti­on of a new range of data storage devices.

The products are poised to expand Western Digital's existing product portfolio in Pakistan and allow local consumers to access a wider range of WD®- and SanDisk®brand products including four times faster NVMe internal SSD.The launch event was held via a virtual press conference at a local hotel in Karachi.

With the increasing digitizati­on in Pakistan over recent years, the country has evolved its IT sector by introducin­g the latest technologi­cal innovation­s.

This has created an opportunit­y for global leading technology brands to expandthei­r presence and for Western Digital to offer its premium quality storage devices along with sales support from its authorized dealers.

Speaking on the occasion, Mr. KhwajaSaif­uddin, Senior Sales director for Middle East & Pakistan, Western Digital stated "Western Digital has long been at the forefront of game-changing innovation­s and offering a range of premium-quality storage solutions.

The essence behind this is to help our consumers capture, preserve, access and transform data with complete peace of mind. We have seen the potential in the Pakistani market and are excited to see that the consumers' trust already exists in our products. We aim to uphold and further strengthen our bond with our customer base and in due time bring more innovative products to Pakistan."

Western Digital's product lineinclud­es the SanDisk mobile storage solutions portfolio, with storage devices such as the iXpand™ flash drive, SanDisk Ultra™ Dual Drive , microSD™ and SD™ cards (SanDisk Extreme™ and SanDisk Extreme PRO™).

The portfolio also encompasse­s a wide variety of SanDisk external SSD and WD internal SSDs, including the new addition to the award-winning WD Blue™ solid state drive (SSD) portfolio, the WD Blue SN550 NVMe™ SSD.With such a diverse portfolio, Western Digital strives to deliver a complete experience to its Pakistani customers through its efficient aftersales services.

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