Samsung to establish TV line-up plant in Pakistan

KARACHI: Samsung is all set to establish its TV line-up plant in Pakistan as the South Korean firm has entered into a joint venture with a local company for the production of television sets.

Sharing the news, Adviser to Prime Minister on Commerce and Investment Abdul Razak Dawood wrote on Twitter: "I have been informed that Samsung Electronics is in the process of establishing their TV line-up plant in collaboration with the R&R Industries at Karachi." "It [plant] will become functional in Q4 of 2021 and is expected to produce 50,000 units annually," he added.

The adviser was of the view that the joint venture is a vindication of the Ministry of Commerce's "Make-inPakistan policy for industrialisation via rationalisation of input costs and other incentives."

Economically, this joint venture is a step in the right direction for the electronic industry as it will help enhance competitiveness and the main beneficiary will be the consumer because local manufacturing will reduce the cost of the television.

In July, the tech giant had signed an agreement with Lucky Motor Corporation to begin manufacturing its phones in Pakistan. Samsung's decision to assemble phones in Pakistan was an indication of the success of the Mobile Device Manufacturing Policy launched by the govt in June 2020.

The vision of the policy was clear that by 2022, 80% of all mobile phones sold in Pakistan should be locally manufactured. Last year in August, Prime Minister Imran Khan had declared that the government was vigorously pursuing a Make-in-Pakistan policy to promote export-oriented industrialisation in the country.