China plan

Duffy cafe to open in Guangzhou

Paradise - - Contents -

Five years after open­ing the first of three Duffy cafes in Port Moresby, owner and en­tre­pre­neur Travers Chue is pre­par­ing to ex­pand over­seas, mar­ket­ing Pa­pua New Guinean spe­cialty cof­fee and pre­mium health prod­ucts.

“When we first started Duffy’s, our goal was to cre­ate the first spe­cialty cof­fee house in PNG, but now we want to man­u­fac­ture pre­mium health prod­ucts in PNG and ex­port them to China and across the globe,” says Chue.

He has plans to open his first out­let in China’s south­ern city of Guangzhou by the mid­dle of 2018. At present, he is fi­nal­is­ing an ex­act lo­ca­tion.

The project is be­ing funded through the fam­ily-owned, PNG-based par­ent com­pany, Pa­cific In­dus­tries.

“We are plan­ning to kick off very mod­estly in China with one store, which will be ap­prox­i­mately 150 to 200 square me­tres.

“Once we get our feet wet and learn the ropes of do­ing busi­ness in China, then – only then – do we plan to spread our wings.

“The plan is to use our cafe busi­ness, which hope­fully will have sev­eral out­lets, to dis­trib­ute these prod­ucts to the Chi­nese mar­ket.”

He says prod­ucts may in­clude co­conut wa­ter from Rabaul, co­coa from Bougainville and or­ganic honey from the High­lands.

Chue is a firm be­liever in PNG and the ex­port po­ten­tial of its pris­tine prod­ucts.

“We have so much po­ten­tial for exports with our rich and re­source­ful land. Busi­nesses in PNG should be fo­cus­ing on cap­i­tal­is­ing on this and try­ing to ex­pand their op­er­a­tions out­side of the coun­try, rather than just re­ly­ing on the do­mes­tic mar­ket.”

Chue’s ap­proach to ex­pand­ing to China is based around be­ing a cof­fee shop and cof­fee brand that orig­i­nates “from this ex­otic and mys­te­ri­ous land called PNG”.

The se­cret, he says, is pro­duc­ing con­sis­tently high qual­ity beans.

He praises the Cof­fee In­dus­try Cor­po­ra­tion for its an­nual PNG Cup­ping Com­pe­ti­tion.

“We are try­ing to teach the farm­ers that, if their cof­fee is get­ting higher cup­ping scores due to im­ple­ment­ing and fol­low­ing strict pro­ce­dures and prac­tice, then we – the roast­ers – are will­ing to pay higher prices for their hard work.

“Grow­ers need to see that there is more profit to be made in pro­duc­ing higher-grade cof­fee, from which they can earn more bang for buck.”

He says it is the only way cof­fee farm­ers can over­come poor in­fra­struc­ture, er­ratic weather con­di­tions, de­te­ri­o­rat­ing tools and min­i­mal train­ing.

“Most peo­ple who know PNG most prob­a­bly know the coun­try for its great cof­fee – and we in­tend serv­ing them the best pre­mium-grade spe­cialty cof­fee that PNG has to of­fer. This is go­ing to be key to suc­cess in China.” ■

We in­tend serv­ing the best pre­mium-grade spe­cialty cof­fee that PNG has to of­fer. This is go­ing to be key to suc­cess in China.

Brew­ing up a global ex­pan­sion ... the Duffy store in China will sell a wide range of PNG prod­ucts, in­clud­ing co­conut wa­ter, co­coa and honey.

Travers Chue ... wants to take Duffy to China.

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