Loy­alty pro­gram turns 10

Paradise - - Contents -

Air Ni­ug­ini’s Des­ti­na­tions Loy­alty Pro­gram has cel­e­brated its 10th year. The pop­u­lar pro­gram was launched in Au­gust 2009 and has 115,000 ac­tive mem­bers. More than 600 mil­lion points have been awarded to mem­bers.

There are 19 cor­po­rate part­ners in­volved in the pro­gram, in­clud­ing Avis and Co­ral Sea Ho­tels, which have been on board since the start of the pro­gram. Oth­ers in­clude Pa­cific MMI Lim­ited, Hol­i­day Inn, CHM, City Bou­tique Ho­tel and Tower In­sur­ance.

They were ac­knowl­edged dur­ing an an­niver­sary cock­tail event in Au­gust. Air Ni­ug­ini’s man­ag­ing di­rec­tor, Alan Milne, ac­knowl­edged dur­ing the event that the pro­gram’s suc­cess could not be achieved with­out the part­ners.

“It re­ally is a part­ner­ship and we ap­pre­ci­ate their in­put. The pro­gram is about what we de­liver as an air­line and, most im­por­tantly, what we de­liver to our cus­tomers. It recog­nises the cus­tomers who are sup­port­ing

Air Ni­ug­ini the most.”

Pro­gram man­ager, Henry Gelu, says the scheme is con­stantly evolv­ing.

He says Air Ni­ug­ini will soon in­tro­duce five new mem­ber­ship lev­els – bronze, sil­ver plus, fam­ily, com­pany and emer­ald.

In 2017, the Des­ti­na­tions

Loy­alty mo­bile app was launched, en­abling mem­bers to check their points and find part­ners from whom they can earn points.

“Our most re­cent achieve­ment has been the in­tro­duc­tion of on­line re­demp­tion of points, a seam­less process where you can book and re­ceive your re­ward ticket,” Gelu says.

Part­ners … Air Ni­ug­ini man­ag­ing di­rec­tor Alan Milne presents a plaque to Co­ral Sea Ho­tels gen­eral man­ager Matthew Cooper. It was pre­sented in ap­pre­ci­a­tion of the com­pany’s sup­port for the air­line’s Des­ti­na­tions Loy­alty Pro­gram.

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