New Era sa UAAP Season 81
MAY bagong pamorma sa pamosong University Athletic Association of the Philippines (UAAP).
Nakipagtambalan ang UAAP sa New Era Philippines – ang nangungunang headwear, apparel and accessories brand sa mundo – para sa pagbubukas ng 2018 season ng UAAP.
Inilunsad ang pagiging pakner ng UAAP at New Era kamakailan sa pagdiriwang ng ikatlong taon ng kompanya sa Mega Fashion Hall sa SM Megamall sa Mandaluyong City.
“We’ve been thinking about which local partnership we should do. One of them was the UAAP. Pretty much a lot of people here came from one of those schools in the league. New Era’s been in sports. Like, in the States, they sponsor the NCAA. Why should we not do it here?” pahayag ni Melvin Lloyd Lim, Chairman and CEO ng Authentic Caps Distribution, Inc.
Kilala ang New Era brand bilang kasanggsa ng major professional sports organizations sa Amerika tulad ng NBA, NFL at Major League Baseball. “This isn’t the only collegiate partnership we have in the world. We actually have a number of them. The fans of our brand are 18 to 25 years old and in many cases college students. So, you think about the lifestyle consumer who buys New Era and are trying to put together an outfit. They can do it now sporting their university,” pahayag ni Daniel Broderick, New Era Managing Director for Asia-Pacific.
Nakiisa sa pagdiriwang sa programang binansagang “Infinithree” si UAAP Executive Director Atty. Rebo Saguisag.
“The partnership between the UAAP and New Era is actually in line with our theme for the upcoming season which is ‘It All Begins Here’,” pahayag ni Saguisag, patungkol sa tema nang UAAP 81stseason na pangungunahan ng host National University.
Ibang’t ibang porma ng New Era cap at apparels ang ipinakita sa madla at puwede nang mabili sa 11 tindahan sa buong bansa. Mabibili rina ng mga produkto ng New Era sa NBA Store, Capital at The Nines.
Ikinatuwan nina Lim at Broderick ang pagtangkilk ng Pinoy sa kanilang produkto.
“When I see people in the mall or outside, a lot of them are wearing New Era caps. I’m very happy that they accepted it. Actually, I think we are a cap wearing country. Before, I was thinking, ‘ It’s a premium cap. Will they accept it?’ So, I’m just very thankful to the Filipinos for accepting it,” sambit ni Lim.
“It’s beyond our expectation. We knew we had a huge amount of fans here. But, it’s about finding the right people to bring our brand to life. And our friends at Authentic Caps have been able to take our vision and bring it to life here,” ayon kay Broderick.
Ayon kay Lim, plano ng kompanya na makipagkasundo rin sa iba pang collegiate league at ilang celebrities.
“Act Global, think Local. New Era has a mentality like that. That’s why we’re doing a lot of collaborations with local artists. Gloc-9 is the first but, we’ll be doing more. I want to represent the Philippines because this is New Era Philippines,” aniya.