Business World

Iranian auto industry faces boycott campaign

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A CAMPAIGN to boycott “substandar­d and expensive” Iranianmad­e cars has fired up social media in the Islamic republic, where its supporters have been accused of anti-revolution­ary treason.

Iranians are turning to the Internet to vent long-simmering dissatisfa­ction with a domestic car industry dominated by producers Iran Khodro and Saipa, following years of sanctions that led to the exit of foreign makers.

Iran’s automakers “have put profit before their conscience”, wrote Vali, a user of the messaging service Telegram.

“The lives of many have been lost to technical faults.”

Almost 20,000 people die on Iran’s roads each year, and police say faulty cars are partly to blame.

Although domestic vehicles have features such as air bags and anti-lock brakes, “the safety of these cars is not satisfacto­ry”, Deputy Police Chief Eskandar Momeni said, quoted by state media.

“This is because of a lack of competitio­n and supervisio­n in domestic manufactur­ing,” he added.

WRONG AND SINFUL

Iranian officials argue that domestical­ly produced cars are much cheaper than imported brands, and say the industry has created hundreds of thousands of jobs.

“Creating and supporting campaigns not to buy cars is treason to the national interests,” the trade, mining and industry minister Mohammad Reza Nematzadeh said recently, quoted by the Fars news agency.

“This campaign is wrong and sinful and anti-revolution­ary, and it would inflict damage on the domestic economy,” he said, in remarks that sparked an online backlash.

“Imposing substandar­d, expensive and unexportab­le cars on the nation is treason to the people and Iran’s industry,” retorted Twitter user Hassan Mostafavi.

Several newspapers also reacted furiously to Mr. Nematzadeh’s comments, insisting that people have the right to choose not to buy Iranian cars.

“The minister, of course, did not issue a verdict for the automakers who with their low quality products endanger the lives of people,” the Ghanoon daily said.

President Hassan Rouhani even waded into the row to urge his minister to “treat the critics respectful­ly”.

Public pressure made Mehdi Jamali, the chief executive officer of Saipa Corp., apologize to the public on television “for the low quality of our products in the past.” —

 ??  ?? CARS DRIVING past a sales office of auto manufactur­er Saipa group in Tehran.
CARS DRIVING past a sales office of auto manufactur­er Saipa group in Tehran.

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