Procter and Gamble partners with Puregold

CHRISTMAS CAME early as Procter and one 45-ml. sachet of Joy Kalamansi. Gamble (P&G) partnered with Puregold “This demonstrates Joy’s remarkable for the biggest and best-ever VIPuring Bisang Katutak performance,” added Convention. In its seventh edition, the Mr. Subbaraya. convention honored sari-sari and grocery Actor Luis Manzano, actor and store owners for their continued producer Gerald Anderson and two of patronage of the supermarket chain. the country’s most admired singers To drum up the festive spirit, P&G and Jaya and Jose Mari Chan were part of Puregold celebrated by setting a new the merry-making event as a special Guinness World Records title for “Most treat to VIPuring attendees. People Washing Dishes Simultaneously” The convention was themed “Joy using just one sachet of Joy to the World: A Merry Christmas dishwashing liquid. Convention” with Joy dishwashing

“We wanted VIPuring attendees to be liquid as its featured lead brand. part of a breakthrough and historic event, Other leading P&G brands such as so we initiated this Guinness World Records Safeguard, Ariel, and Downy were attempt. We gathered 300 people also featured in the event. to wash plates at the same time to set the The new Guinness World Records record,” said Shreyas Subbaraya, head title of ‘“Most People Washing Dishes of shopper marketing, Procter & Gamble Simultaneously” by using just one Philippines. sachet of Joy dishwashing liquid was

To welcome the New Year 2017, set on Nov. 15 at Halls B and C of the people washed 2,017 plates with just World Trade Center, Pasay City.