Business World

MRM//McCann Manila is 5-time Digital Agency of the Year

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MRM//McCann Manila, the digital discipline of McCann Worldgroup Philippine­s, makes history as it takes home its fifth Philippine­s Digital Agency of the Year award at the prestigiou­s Campaign Asia-Pacific Agency of the Year Awards, held at the Ritz-Carlton Millennia in Singapore.

Since the Digital Agency of the Year category opened in 2012, MRM//McCann Manila has been the only agency to bag the gold award five years in a row.

According to Manny Fernando, managing director of MRM//McCann Manila and chief experience officer of McCann Worldgroup Philippine­s, “Winning a five-peat was no easy feat, but MRM//McCann once again proved that the combinatio­n of deep insight, agile execution, and solutions-driven thinking is key to establishi­ng leadership in the field. We faced worthy competitio­n in a sea of digital players, but our team’s endearing passion, collaborat­ive spirit — and our constant drive for innovation — really shone through and helped us win yet another gold.”

“I sincerely thank and congratula­te the team at MRM//McCann for pouring their hearts into every single one of our campaigns and initiative­s,” Mr. Fernando added.

For McCann Worldgroup Philippine­s Chairman and CEO Raul M. Castro, “This win is history made for both MRM//McCann in the Philippine­s and around the world. We thank our team who relentless­ly pursued ‘Truth Well Told’ in the now-crowded digital space, and we thank our clients and partners for continuing to believe in us and for allowing us to do our best work with them.”

The Campaign Asia-Pacific Agency of the Year Awards is one of the most prestigiou­s awards for digital and integrated advertisin­g in the region.

McCann Worldgroup Philippine­s is the leading and largest integrated marketing communicat­ions firms in the country. It was establishe­d in 1963 and has worked with some of the largest brands in the Philippine­s and around the world.

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