L’Oréal Professionnel unveils new Mythic Oil

FOR CENTURIES, oriental women have been mixing precious oils to get the best blend for keeping their skin and hair beautiful. Inspired by these Eastern traditions, L’Oréal Professionnel brings this ancestral beauty secret to life with a hair care product that carries its exclusive signature from Rue Royal, Paris. With powerful nutritive and protective agents, an in-demand beauty solution is now finding its way into today’s modern beauty salons with Mythic Oil.

Mythic Oil offers sublime hair care from the very first drop. Oils perceived as greasy, heavy, and sticky are now a thing in the past. Having long-lasting, smooth, and shiny hair, even in highhumidity countries like the Philippines’, is now made possible with this reinvention from L’Oréal Professionnel.

One can now have a multi-sensorial experience that provides deep nourishment, intense shine, and long-lasting anti-frizz protection. Its delicate floral and fruity fragrance is also the key signature of the nourishing oil. Immediately absorbed by the hair for a lightweight feel and finish, Mythic Oil is enhanced by a combination of two oils with exceptional properties: avocado oil, known for its extraordinary nourishing properties and unique lightness, and grapeseed oil, highly concentrated in essential fatty acids and linoleic acid, one of the most powerful anti-oxidants in the world.

As a versatile beauty solution, Mythic Oil can provide nearly everything the hair needs — softness, shine, strength, and nutrition. Mythic Oil can be used in four ways: before shampooing to keep hair’s moisture, before blow-drying to protect and detangle the hair, while styling to seal your look with intense shine and even throughout the day to keep it nourished and frizz free.

Over time, the natural oils in each hair strand start to dissipate leaving the ends dry and coarse, while oils at the roots can build up and weigh hair down. This is where the Mythic Oil in-salon rituals come in, featuring powerful oil concentrates to clarify, deeply nourish, and protect color, returning hair to a balanced state. Luxurious massage techniques are used to improve product penetration and promote ultimate relaxation.