Welch invites Filipino families to share all things good

GENERATIONS of families have come to know Welch’s as the best choice for bottled fruit juices and has been a part of the dinner table for over 140 years. The brand is named after its founder, Dr. Thomas Bramwell Welch, who decided to serve grape juice instead of wine to his fellow parishioners in Vineland, New Jersey back in 1869.

Welch’s has since been popularly known for its grape juice variant that’s made with 100% grapes, particularly of Concord grapes that give it a distinct bold taste. These grapes are grown and harvested by about 1,000 family-farmer owners in vineyards found across the United States and Canada. For these families, farming is not just their source of livelihood but a way of life.

The anecdote also encapsulates what the brand has become synonymous and what has endured to this day — the company’s desire to bring goodness to people and places. In the Philippines, families have enjoyed the freshness of Welch’s juices for the past 20 years.

“Filipinos give value to the presence of their families more than anything,” said Erika Rodriguez, Welch’s Marketing Representative in the Philippines. “This value resonates with Welch’s thrust on family and tradition as we are a family-farmer owned organization.”

In line with the brand’s global vision, Welch’s Philippines has embarked on a new campaign called “Share What’s Good.” The campaign aims to start a movement that’s all about sharing the goodness of intimate moments and celebrations made even more special by Welch’s great-tasting fruit juices and sparkling beverages. Goodness not only refers to the taste and refreshing quality of Welch’s products. The campaign also aims to highlight the health benefits of drinking Welch’s grape juice.