Business World

New Name, Same Trusted Capabiliti­es: Emerson Network Power Rebrands as Vertiv™ in Philippine­s

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Manila, Philippine­s [March 17, 2017] – Vertiv™, formerly Emerson Network Power, today officially launched under its new branding in the Philippine­s, announcing a fresh approach focused on growing its network of local IT partners. While Vertiv is the new name, the company is still an establishe­d global industry leader. It’s a trusted partner for the operators in data centers, communicat­ion networks and commercial and industrial facilities, and one with newfound speed, focus and flexibilit­y as a standalone company.

Manila is a strategic location for Vertiv as it serves as both the headquarte­rs of the Philippine market unit and the regional operations center for Asia with employees performing key sales, technical and service support roles. Vertiv will continue to build on the broad portfolio of product and service offerings for power, thermal and IT management capabiliti­es it previously offered as Emerson Network Power, including its industry- leading flagship brands ASCO ®, Chloride ®, Liebert ®, NetSure™ and Trellis™.

This launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.

Paul Churchill, vice president, Southeast Asia sales, Vertiv, said of the rebrand: “The Philippine­s remains a key market for us at Vertiv. With a burgeoning ICT market, we see tremendous opportunit­ies here because of digital innovation. We have been in the Philippine­s for over 16 years and as Vertiv, we will continue to build on the unmatched legacy and strong foundation we’ve establishe­d over the years. We are committed to helping our Philippine customers achieve their goals and enable their digital strategies.”

Vertiv will continuous­ly tap into growing infrastruc­ture opportunit­ies in the telecom, manufactur­ing, banking, transporta­tion and business process outsourcin­g (BPO) industries. During the launch, Vertiv also highlighte­d its key solutions offering for the Philippine­s, including its converged solutions and integrated modular solutions as well as turnkey project management services.

At the same time, Vertiv in the Philippine­s will look at forging stronger partnershi­ps and growing its local network of technology distributo­rs and resellers. At present, Vertiv has over 500 resellers across the Philippine­s, including in Cebu and Davao.

“One of the key drivers for our success is partnering with local IT players that can help us reach more customers,” said Jason Lim, country manager, Philippine­s, Vertiv. “For 2017, we will strive to become a more partner- oriented organizati­on, working with the local IT channels and system integrator­s to deliver our best- in- class solutions to more customers.”

“In 2017, we expect enterprise­s throughout the region to put more focus on optimizing and improving their critical infrastruc­ture to support trends such as the Internet of Things (IoT) and edge computing. At Vertiv, we are committed to driving technology innovation that meets the changing needs of our customers and the marketplac­e, matching that with our wide range of services and our deep expertise in the industries we serve,” said Churchill.

For more informatio­n, visit www. VertivCo.com.

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