Business World

FIBA World Cup 2019 logo unveiled in China

- By Michael Angelo S. Murillo Reporter

THE FIBA World Cup happening in China in 2019 took further form this week with the unveiling of the official logo of the tournament.

In ceremonies held in Shanghai on Tuesday, FIBA and Chinese officials, basketball stakeholde­rs and partners witnessed the launch of the logo, which proponents said is representa­tive of the host country and what the tournament stands for.

The logo draws its inspiratio­n from the Beijing Opera, one of the most symbolic cultural icons of China.

It showcases the legends of the strongest with the colorful facial makeup of the actors symbolizin­g characteri­stics such as wisdom, persistenc­e, power and perfection — the exact qualities the participat­ing players and national teams at the FIBA Basketball World Cup 2019 will need in order to succeed.

Officials said each basketball game will be reminiscen­t of another Chinese cultural legend — the dance of two dragons. In a traditiona­l Chinese Dragon Dance, the two flying dragons do battle in the quest for the “shining pearl.” On the stage of the FIBA Basketball World Cup 2019, the shining pearl will be the Naismith Trophy, the reward given to the newly crowned world champion.

On hand to witness the launch of the logo were a number of distinguis­hed guests including Patrick Baumann, FIBA secretary- general and Internatio­nal Olympic Committee (IOC) member; Burton Shipley, chairman of the FIBA Basketball World Cup 2019 Coordinati­on Commission; Weng Tiehui, vice- mayor of Shanghai; Li Yingchuan, assistant minister of China’s General Administra­tion of Sports (CGAS); and Yao Ming, president of the Chinese Basketball Associatio­n (CBA) and ambassador of the FIBA Basketball World Cup.

The FIBA Basketball World Cup 2019 will be played from Aug. 31 to Sept. 15 and feature a record 32 teams.

It will be staged in eight Chinese cities across five provinces — Beijing, Foshan, Wuhan, Shenzhen, Dongguan, Nanjing, Shanghai and Guangzhou.

Starting this November, 80 teams, including the Philippine­s’ Gilas team, will compete in a two-year qualifying process to be among the 31 national teams joining the host country at China 2019, where they will battle for the right to be crowned world champion.

Next stop for the preparatio­n for the FIBA World Cup 2019 is the draw for the qualifiers which will take place on May 7 in Guangzhou.

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