TAG Heuer launches Connected Modular 45

LUXURY Swiss watchmaker TAG Heuer unveiled the second generation of its connected watch, with its partners Intel and Google in complementing announcements taking place in Switzerland and California.

In Switzerland, the press conference, held near the highly symbolic Rütli Meadow in the heart of Switzerland, was led by JeanClaude Biver, CEO of TAG Heuer & President of the LVMH Group Watch Division, accompanied by Josh Walden, Senior Vice-President and General Manager of the New Technology Group at Intel, and David Singleton, Vice-President of Android Engineering at Google.

In San Francisco, the press conference, held a few hours earlier at the St Francis Yacht Club, featured Intel CEO Brian Krzanich, TAG Heuer General Manager Guy Semon, and TAG Heuer Vice-President of Connected Products & Technology Tom Foldesi.

Jean-Claude Biver, TAG Heuer CEO & President of the LVMH Watch Division, said: “After the huge success of the first TAG Heuer Connected watch, today I am very proud to present the Connected Modular 45. This is a Swiss watch which embodies the luxury codes of tomorrow, and which not only enables you to connect to the future, but also to connect to eternity thanks to its simple and smart modular design.”

He added, “This innovative, unique and distinctive watch is at the forefront of the latest technologies available in Silicon Valley and, at the same time, a genuine Swiss watch, bearing the Swiss Made label. It is the incarnation of our leading position with luxury connected watch and with this high level of technology.”

“Engineering the next wave of smart and connected devices with iconic partners is a core strategy for Intel,” said Josh Walden, senior vice- president and general manager, New Technology Group, Intel. “We are thrilled to continue our strong collaboration with TAG Heuer. With innovative design and technology, the TAG Heuer Connected Modular 45 redefines the capabilities of a luxury smartwatch.”