Samsung announces Turn Off Your Light Campaign tomorrow

ON MARCH 25, Samsung invites everyone to switch off their lights for one hour and demonstrate their commitment to fighting climate change to support World Wildlife Fund’s (WWF) Earth Hour. This year marks the 11th anniversary of the WWF campaign and is set to happen this Saturday from 8:30 p.m. to 9:30 p.m. in the evening.

Samsung expresses their support in this advocacy with the “Turn Off Your Light” campaign launched last March 21. The campaign was organized to precede Earth Hour as Samsung elected to kick off its campaign on a weekday evening — reducing carbon dioxide (CO ) emissions — 2 and encouraging its employees to raise the issue of climate change and electricity inequality at home with their families.

Samsung Philippines along with over 51 global sales branches participated in this campaign. It began at a sales branch in New Zealand, which was followed by branches in Asia, the Middle East, Europe, Africa, Central and South America, and North America respectively.