Business World

WHAT KEEPS YOU UP AT NIGHT?

- PACITA U. JUAN

Have you ever heard a noise so loud that rippled through buildings and probably on roofs and walls that was so deafening?

Maria Ressa made us hear such a ripple effect of a nuclear explosion while telling us the ripple effect of informatio­n.

Informatio­n we get from the Internet travels at a speed of 6,000 square meters per second. And causes a ripple effect that can inform or disinform people. And this is why we need to filter bad news or learn to tell real news from fake news. And guess where we get our news? Facebook! It’s a known fact that Filipinos are one of the top users of Facebook in the world. We spend almost 5.5 hours a day on the Internet and 3.5 hours a day now on our mobile phones.

So as a manager or a CEO, what do we do to ensure we get the right informatio­n? What do we do to keep abreast of trends and how to introduce disruptors in our own businesses?

Donald Lim showed us how we must disrupt our own business or have a disruption plan and not just a business plan. Why? Because if we don’t have a disruption plan, someone else could potentiall­y disrupt our business. And it has happened to the biggest of companies globally.

Nobody is exempted from being disrupted.

Even Apple and Samsung will soon be disrupted by Google. It’s an eternal race — that’s what technology is. A race to get critical mass.

These two keynote speakers shared their experience and knowledge at the recently held “STEAM ahead in ASEAN “— a conference on women and technology conducted by our group, the ASEAN Women Entreprene­urs Network supported by Slingshot of Department of Trade and Industry (DTI) and USAIDACTI as part of their project on ASEAN Connect.

The audience was gasping as Donald told us more news about the obsolescen­ce of data and how he now feels like a dinosaur among 20 somethings who now know more about technology than he does.

Next thing that will keep CEOs awake at night? Studying or getting educated for a job of a corporate executive is no longer in fashion.

The new career is that of a Start- Up founder. Yes, and that means making useful things faster than a corporatio­n. So will you still be sending your children to expensive Ivy League schools? Think again.

And here are some tips for those wanting to keep pace with new business trends: 1TECHNOLOG­Y BECOMES THE GREAT EQUALIZER. Donald had many stories about new millionair­es on YouTube. A young father whose idea on toys gets more views than a TV station. How cool is that? 2IT: EVERY BRAND BECOMES A GLOBAL BRAND. When you conceive a brand and expose on the Internet, it becomes a global brand. There are no country boundaries or borders on the Internet. 3CONSUMER- IZING TECHNOLOGY: It is available to all. Not just big companies but everyone who has access to a gadget and technology. And that’s everyone. 4COLLABORA­TION WITH THE LONG TAIL: You need to produce something for everyone. It is no longer a “one size fits all” world.

Indeed, the times are different now. And everyday, there is a new

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