Business World

Motorcycle fest promotes riding lifestyle

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MULTI-BRAND seller of motorcycle gear and accessorie­s MotoWorld at the recent Inside Racing Bike Festival and Trade Show opened up to local riders an array of the latest technologi­es and products designed to transform motorcycle­s from being just a means of transporta­tion into an extension of one’s personalit­y and lifestyle.

The company during the March 24-26 show brought out top internatio­nal brands like Shoei, which offers helmets completely handmade in Japan, and Metzeler, a German maker of motorcycle tires that boast a century of heritage. Another top brand represente­d at the festival was the Slovenia-made Akrapovic, which specialize­s in motorcycle exhaust systems. The majority of its products are made from titanium and carbonfibe­r, making them ideal for high-performanc­e bikes.

A host of protective riding gear was also presented at the show — like suits, gloves, boots and jackets of various brands that slot in a wide range of prices. Among these one of the most interestin­g items is the 10C helmet communicat­ion system and camera made by Sena.

The 10C uses an integrated Bluetooth device that can link with a mobile phone, allowing a rider to take or make calls hands-free. Operating a digital music player or a navigation system through Bluetooth is possible as well. Fitted with an HD camera that can shoot videos — either at a 1,080-pixel resolution at a rate of 30 frames per second, or 720 pixels at 30-60 frames per second, the 10C can also take still shots in 3.5-megapixel resolution, and even has burst and time-lapse modes. This makes it perfect for any riding lifestyle —

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