Business World

Isuzu furthers road safety advocacy

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ISUZU Philippine­s Corporatio­n (IPC) on March 21-22 mounted the latest installmen­t of the Isuzu Truck Training series at the BMD Seed Farm in Aurora, Isabela. IPC said the activity, which forms part of its thrust in promoting road safety through proper driver education, was attended by representa­tives of companies in Isabela and Cagayan operating fleets of heavy-duty Isuzu trucks.

IPC said the two- part training seminar involved classroom lectures and the actual operation of the vehicles, particular­ly in using sevenspeed and 16- speed transmissi­ons, as well developing fuel- efficient and safe driving practices. Used in the training were the Isuzu EXR and EXZ, the company noted.

It added that the training session duplicated the one it had conducted at the Honda Safety Driving Center earlier this year, and that it is a part of its after-sales program for fleet customers. The training series is free of charge.

“At Isuzu Philippine­s, our commitment to promote road safety is as important as our commitment to customers, which does not end after a purchase. Conducting the Isuzu Truck Training series allows us to pursue our efforts at helping make Philippine roads safer for everybody, which of course include the representa­tives of our valued fleet customers,” said Hajime Koso, president of IPC.

In a related developmen­t, IPC said it also held the Isuzu Truck Fest — Isabela on March 23-26. Shown at the event were trucks rendered in a diverse range of applicatio­ns and sizes, like the EXR and EXZ heavy-duty trucks, which were shown as tractor heads, as well as a unit of the CYZ dump truck. For customers seeking trucks meant for lighter duties, IPC said it offered them the NKR, NHR with I-Van body option and the NQR in cab-and-chassis configurat­ion.

“As one of the key growth areas in the country, Isabela is a strong market for commercial vehicles, which include trucks of all sizes and capabiliti­es. The Isuzu Truck Fest — Isabela provided the local community a wide range of transport solution options that should help any business operate and grow in the most effective, sustainabl­e and profitable way possible,” Mr. Koso said.

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