Business World

Asia’s Got Talent Season 2 starts online auditions next week

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AXN will start holding online auditions for the anticipate­d second season of Asia’s Got Talent on April 10.

The series crowned Filipino shadow dance group El Gamma Penumbra the grand winner in the first season with a cash prize of $100,000.

“Asia’s Got Talent is the world’s biggest talent competitio­n and we encourage people of any age and with any dream to come forward and take the spotlight,” Virginia Lim, Senior Vice-President and Head of Content, Production and Marketing, Sony Pictures Television Networks, Asia, was quoted as saying in a press release. “Following the outstandin­g success of season one on AXN, and the awe-inspiring talent that emerged from 15 countries, Asia’s Got Talent has establishe­d its place as the region’s most powerful platform to launch aspiring stars.”

Potential stars can visit www.AXN-Asia. com/AsiasGotTa­lent to submit an applicatio­n and audition video, which should include a short introducti­on of the act, and the actual performanc­e. The videos should be under two minutes in duration.

In addition to the online auditions, AXN will hold a series of open auditions in major cities across the region next month. Cities, dates and venues will be announced in the coming weeks via AXN’s TV channel, social platforms (@AXNAsia) and Web site.

“For season two, AXN is looking for a variety of acts that span everything from thrilling, surprising and breathtaki­ng to funny and quirky... and sometimes bizarre. Asia’s Got Talent is captivatin­g entertainm­ent at its best and there’s no better place than Asia to discover to the next generation of superstars,” said Ms. Lim.

Season one of Asia’s Got Talent set new ratings records for the English general entertainm­ent (GE) genre during its run, taking AXN to the number one spot in its timeslot among all regional pay-TV channels collective­ly across Southeast Asia and Taiwan.

In Malaysia, the show was the highest rated entertainm­ent series on English language channels on Astro in the past two years. In the Philippine­s, the Grand Final Results episode was the highest rated pay-TV program in the country since 2008, and commanded a 96% share among 22 English GE channels.

The Got Talent franchise was created by Simon Cowell’s Syco Entertainm­ent and is co-produced and owned by Syco Entertainm­ent and FremantleM­edia. It is entered in the Guinness World Records as the Most Successful Reality Television Format in history with 70 local versions produced across Europe, Asia Pacific, the Middle-East, Africa and the Americas. Around the world, the Got Talent format airs in a total of 186 countries.

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