Business World

Nike to launch Flip the Switch

- — Michael Angelo S. Murillo

IN LINE with the just-started National Basketball Associatio­n Playoffs, global sports apparel brand Nike is set to make available in the country its Flip the Switch shoe collection next month.

Spotlighti­ng the postseason’s electricit­y with unique fade patterns and broken Swoosh logos, the collection gives the Nike signature shoes of LeBron James and Kyrie Irving of the defending world champions Cleveland Cavaliers, Irving’s “Kyrie 3,” of the Golden State Warriors, and Paul George of the Indiana Pacers common textural elements as well as unique traits connected to each respective athlete’s charge to the championsh­ip.

The latest of Mr. James’s popular shoe line, the “LeBron 14” in the Flip the Switch collection, will feature a white and black upper with articulate­d Zoom Air for cushioning that is fit for the four-time most valuable player and three-time champion’s explosive style of play. It will retail for P8,845.

Teammate Irving’s “Kyrie 3,” meanwhile, will be available in dark grey with a multicolor blue and purple outsole with highlighte­d traction pods. It will sell for P6,295 a pair.

Back in time for the playoffs after suffering a knee injury, Mr. Durant looks to secure his first NBA title with the Warriors sporting the “KD9 Elite” which boasts of a melange grey Flyknit upper with a midsole gold face running above the full length Zoom Air unit. It will sell for P7,645.

Debuted in January this year, Mr. George’s “PG1” has been creating a buzz both on and off the court. In the Flip the Switch Collection, it is available in dark grey, set off with a bright forefoot strap and midsole fading. The shoe will retail for P5,795.

The Nike Flip the Switch Collection will be available locally starting May 5 at select Nike and Titan stores.

 ??  ?? KEVIN DURANT’s “KD9 Elite”
KEVIN DURANT’s “KD9 Elite”
 ??  ?? PAUL GEORGE’s “PG1”
PAUL GEORGE’s “PG1”
 ??  ?? KYRIE IRVING’s “Kyrie 3”
KYRIE IRVING’s “Kyrie 3”
 ??  ?? LEBRON JAMES’ “LeBron 14”
LEBRON JAMES’ “LeBron 14”

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