NBS prom­ises li­braries for videos

Business World - - WEEKENDER - Camille Anne M. Ar­cilla

WITH the va­ri­ety of chal­lenges go­ing vi­ral on so­cial me­dia, Na­tional Book Store (NBS) de­cided to ride the trend for a cause. In time for its 75th year, NBS has promised to build one li­brary in an in­di­gent com­mu­nity for ev­ery 75 videos posted online as part of its Read Out Loud Chal­lenge. The cam­paign, launched on March 21, will run for three months. NBS hopes to reach its tar­get of 7,500 videos to be able to build 100 li­braries na­tion­wide. The rules are sim­ple: One has to post a video read­ing an ex­cerpt from a fa­vorite book out loud, and chal­lenge three other peo­ple to do it. The video must be up­loaded to ei­ther Face­book or In­sta­gram with a hash­tag #Read­OutLoudChal­lenge and tag Na­tional Book Store’s so­cial me­dia han­dles (@nb­salert).

“We wanted to cre­ate a buzz about read­ing and for peo­ple to spread the love for read­ing and have fun while do­ing so,” NBS man­ag­ing di­rec­tor Xan­dra Ramos-Padilla said dur­ing the launch at NBS Glo­ri­etta 1, Makati City.

She said NBS will be al­lot­ting P100,000 per li­brary and will be do­nat­ing at least 1,000 books per school, con­sist­ing mostly of lo­cal ti­tles and chil­dren’s books.

Schools hop­ing to be re­cip­i­ents of the li­brary are asked to send in re­quest let­ter, and NBS chooses the schools to grant a li­brary de­pend­ing need and its readi­ness to main­tain the li­brary.

There will also be a spe­cial project with best-sell­ing in­ter­na­tional au­thor Mitch Al­bom which will build li­braries in Typhoon Yolanda- stricken ar­eas in­clud­ing Leyte, Sa­mar, Cebu, and Or­moc.

As of April 19, the NBS Face­book page stated that 1,494 videos had been posted online in­clud­ing sev­eral by celebri­ties, au­thors, and so­cial me­dia in­flu­encers. NBS founder and lit­er­acy ad­vo­cate So­corro “Nanay Cor­ing” Ramos also has an en­try which has her read­ing a pas­sage from Yvette Fer­nan­dez’s book Nanay Cor­ing: The Story of Na­tional Book Store’s So­corro Ramos.

“It is more than just cel­e­brat­ing the 75th year of NBS. But since it co­in­cides with the an­niver­sary, why not? The more peo­ple cel­e­brat­ing, the bet­ter,” Ms. Padilla said.

While the Read Out Loud Chal­lenge is part of Project Ak­lat, the NBS Foun­da­tion also launched the 8th year of Project Aral on April 7 at all NBS branches na­tion­wide. The project aims to visit and help over 150 com­mu­ni­ties which lack ba­sic school ne­ces­si­ties.

For more details, visit the Na­tional Book Store blog, http:// blog.na­tion­al­book­store.com and fol­low NBS on so­cial me­dia, @ nb­salert on Face­book, In­sta­gram, Twit­ter, and YouTube. —

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