TV ratings and social media engagement growth for ONE
ONE Championship, which recently had its 10th foray in the country, has seen its aggressive push to take Asian mixed martial arts to a higher level of prominence pay off as it reported impressive growth numbers in television ratings and social media engagement.
In numbers shared to local media, ONE said as per data from Nielsen, Facebook and Repucom (a full service brand analysis and research agency), the organization has recorded exponential growth from the year 2014 up to the present.
The data show that Asia’s largest MMA organization and sports media property has come from 352 million social media impressions to four billion, which is an 11- fold increase. Also, with the rise of digital and online video, ONE has seen its numbers grow from 312,000 views to 314 million.
Opened shop in 2011, ONE, since 2014, has seen it being viewed in 60 countries to more than 118 countries globally now.
Its annual TV broadcast per country and peak TV ratings share numbers have increased as well. From an average of just 12-18 hours of TV broadcast in 2014, ONE has increased that number to 100- 1,800 hours. Peak TV ratings share rose to 11- 20% from 1- 2% just three years ago.
The company said that a big part of the rise in its viewers and fan pickup is the partnerships it has forged with some of the largest global broadcasters, including FOX Sports, Setanta, MNC, Astro, Thairath TV, ABSCBN, MYTV, HTV and Esporte Interativo, among others. In an earlier interview with
BusinessWorld, ONE Chairman Sityodtong said that the exponential growth of ONE across various levels is attributed to their recognition of the kind of market they have and its vast potential, and staying true to what they are as a group.
The ONE chairman also said they are making their way to taking the company’s value past the $1-billion mark.
“Every matrix you look at, ONE has been growing. And it’s going to continue and we are not going to stop until all of Asia is tuning in to ONE,” he added.
Next stop for ONE Championship is “Dynasty of Heroes” on May 26 in Singapore. —