Business World

Pioneer Contact Bond launches new group of local shoemakers

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PIONEER Adhesives, Inc., makers of Pioneer Contact Bond, launched Grupo Sapatero, an associatio­n of local shoemakers and manufactur­ers, in a bid to help uplift the shoe industry in Marikina City.

The local shoemakers who gathered at the event launch were declared to be the first members of Pioneer Contact Bond’s Grupo Sapatero. This event was held at the historic Kapitan Moy Events Place, the 200-year-old house of Don Laureano “Kapitan Moy” Guevarra, the founder of the city’s shoe industry.

According to Camille Fernandez, assistant product manager of Pioneer Adhesives, Inc., the said associatio­n was initiated to not only provide assistance to the members, but also mount programs like free training and workshops. This effort was greatly supported by local government of Marikina City through the Marikina Shoe Industry Developmen­t Office ( MASIDO).

“Pioneer Adhesives, Inc., as a leading Filipinoow­ned company, has always been dedicated to helping the local industry because we also believe in the quality of Filipino craftsmans­hip. We saw the need to support the shoemakers and manufactur­ers, who are continues to craft dikit-tibay and tatak world-class products. They have also been doing their best to revive the glory of the Marikina shoe industry,” Ms. Fernandez added.

With stiff competitio­n due to the entry of cheaper imported brands, the country’s Shoe Capital has experience­d a decline in production. The industry also had to contend with a decline in the number of expert cobblers. Many of them having been forced to look for other forms of employment.

Despite these realities, the local shoemakers remain resilient in making world-class quality footwear. Most of the small and micro-scale manufactur­ers, also continue the art of crafting quality shoes passing on the legacy to the next generation of cobblers.

Among these shoemakers is Rolando “Tatay Oly” Santos, an expert cobbler credited as the “Presidenti­al Shoemaker.” As one of the first beneficiar­ies of Pioneer Contact Bond and now a member of Grupo Sapatero, he encouraged his fellow shoemakers to continue doing their craft.

Marikina City Mayor Marcelino Teodoro, on the other hand, noted that the challenge now is to keep the industry alive through continuous support. Currently, the local government of Marikina has been mounting projects to help the shoe industry, through MASIDO. It also advocates training the younger generation to learn the craft. In fact, shoemaking courses are now being offered in schools, specifical­ly in the Marikina Polytechni­c College.

 ??  ?? ROLANDO “Tatay Oly” Santos, dubbed as the Presidenti­al Shoemaker, shows his support for Pioneer Contact Bond Grupo Sapatero.
ROLANDO “Tatay Oly” Santos, dubbed as the Presidenti­al Shoemaker, shows his support for Pioneer Contact Bond Grupo Sapatero.

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