PANAta Marketing Effectiveness Awards slated

THE PHILIPPINE Association of National Advertisers (PANA) is set to stage the 2017 PANAta Marketing Effectiveness Awards on June 2 at the Discovery Primea, Makati City.

PANAta Awards is the country’s premier annual recognition program for effective communication materials. It is created to recognize organizations who effectively use the power of communication to build business and to further enhance PANA’s advocacy: “Beyond Truth in Advertising.”

This year, a record-breaking 124 entries were submitted and 59 were qualified as finalists.

Entries are judged on four criteria: challenge for 20 points, strategy for 25 points, and execution for 25 points and results for 30 points.

The top three highest scorers will receive the Gold, Silver and Bronze Awards. The Grand PANAta Award remains the highlight of the night. This recognizes the best marketing campaign which exuded outstanding results. The winner is chosen from all Gold Awardees across all categories.

The 2017 PANAta Marketing Effectiveness Awards also conducted a 100% online judging system. To further ensure fairness in the competition, the online judging incorporated a special feature that addressed conflict of interest in situations wherein judges had to evaluate entries from their own companies, clients or from their competitors.

PANAta Awards pushes the industry to not just communicate their brands, but to create superior products and campaigns that will benefit and make a difference in the society.