MSAP launches ASCENDANT: The 2017 Media Congress

THE BIGGEST and largest gathering of the country’s media experts and practitioners will take place in Baguio City on Sept. 6 to 9. Now on its third year, the Media Specialists of the Philippines (MSAP) brings the 2017 Media Congress to braver heights with the theme ASCENDANT.

Expected to bring in more than 2,000 delegates, the 2017 Media Congress proves that this is the biggest yet Media Congress to date, as it will be the first to have a 3 ½ day event and will be brought outside Metro Manila. This year’s theme is designed to talk about the rising power of media, influencing and dominating behavior, culture and business and harnessing this for nation building and the greater good.

The congress promises to feature global and local speakers with fresh voices, presenting different perspectives, and new lenses in our industry.

Leading this year’s Media Congress as Chairperson is Venus R. Navalta, IPG Mediabrands chief executive officer. “This is the year that we cement the leading role of media agencies on navigating this interconnected world to drive business growth for clients and real value to people. This is what ASCENDANT is all about — on how we rise and embrace this new level of influence. The whole board of the 2017 Media Congress sets high standards with our careful selection of relevant, impactful content, a fresh speaker lineup that is inclusive, and the overall congress experience,” she said.

The 2017 Media Congress board includes Hermie R. De Leon as vice-chairperson; Gladys Basinillo (MSAP president), Mary Ann G. Buenaventura (MSAP vice-president), Cris Cepeda (MSAP secretary), and Manny Hermosa (MSAP treasurer).

“Our delegates will come in hungry for information and we will give them what is relevant to future-proof our industry. MSAP has always been at the forefronts of the industry’s trends that shape the advertising world. Expect that we will bring in new value and knowledge to the media professionals,” shared MSAP president Gladys Basinillo.

At the culmination of the congress is the 2nd ICE Awards. Launched in 2015, this award-giving body aims to recognize the works of the media agencies in the Philippines.

To insure MSAP’s vision of a more immersive experience for the participants and attendees, the 2017 Media Congress will also showcase local artisans and Baguio’s unique culture.

The congress is open to all delegates with early bird registration fee of P8,000 up to June 30, 2017; standard registration fee of P15,000 covering for the full 3 ½ day congress and entry to all side events and activities. Ice Awards entry fees for early bird registration is P5,000; standard registration fee is P7,000.

For more information, visit www.msap.ph, e-mail to: msapsecretariat@gmail.com or call 0905-463-9815, or 0928-863-3371.