Keeping up with the times through innovation

KOREAN ELECTRONICS giant Samsung has just introduced its new QLED TV line featuring its “Quantum Dot” technology which a local official has termed “the new innovation in TV.”

“We’re confident [with the new line] because we see the QLED TV as what we believe is the new innovation in TV — in terms of picture and smart interface and overall aesthetic design. Those are the three things we’re really harping on and in that in itself is something that will propel Samsung TV to even greater heights,” Jun Guevarra, product marketing head for A/V at Samsung Philippines, told reporters during the May 5 launch in Makati City.

Initially announced in January at the Consumer Electronics Show in Las Vegas, at the heart of the new line is the Quantum Dot technology — nano-sized particles which turn light into color allowing for darker blacks and brighter whites. It also supports 100% color volume, making it capable of showing colors as “close to real life as possible,” according to a company press release.

The new line of televisions comes in three sizes: 55-inch (flat: P169,999, curved: P179,999), 65-inch (flat: P259,999, curved: P279,999) and the 75-inch (set to be available by the end of the month). It also features the “invisible connection” where optical cables are thin and translucent and come together in a single cable at the end, tucking everything out of sight.

It’s also a Smart TV, which means it can be hooked up to the Internet.

The same May launch also named film director/producer Paul Soriano as the line’s newest endorser, with more endorsers to be announced in the coming months, though no more details were forthcoming.

“As a director, I’m very particular about the way the audience experiences my films, and picture quality is a huge component,” he said in company release before adding, “A good TV with good picture quality assures me that my viewers will be immersed in the story, allowing me to get my message across in the best way possible.”

Currently, the TV segment is the “second in terms of business size following mobile phones,” said Mr. Guevarra.

The continuous growth of the segment — in particular the Smart TV segment — is mostly credited to “increasing Internet penetration and the better infrastructure,” he added.