Business World

Lure of greenbacks

- ANTHONY L. CUAYCONG ANTHONY L. CUAYCONG has been writing Courtside since BusinessWo­rld introduced a Sports section in 1994. He is the Senior Vice-President and General Manager of Basic Energy Corp.

The Floyd Mayweather-Conor McGregor fight is on. It took a while to get going, beginning with a seemingly innocuous statement the Mixed Martial Arts practition­er made in a talk show two years ago. “I would box him if the opportunit­y arose,” he said of his would-be opponent then. Yet, even as all the trash talking and the counting of proceeds — estimated to rival those of the Money and Manny meeting that germinated the idea in the first place — kept the potential tiff in the news, it looked to be a pipe dream. Until it wasn’t.

Not that the outcome should be in any doubt. For all the skills McGregor brings to the table, he has absolutely no profession­al boxing experience to speak of. Sure, he’s 12 years younger, and the 154-pound catch weight figures to serve him in good stead. On the other hand, he’ll be going up against Mayweather, who just so happens to be the most technicall­y proficient and defensivel­y savvy boxer in the last generation, and perhaps of all time. He can’t use anything but his hands — okay, maybe his head, once in a while — to deliver blows, and he’ll find most of these stunted by the competitio­n’s excellent footwork and posture.

Why then, will the fight push through? Only one reason: the lure of greenbacks. It’s what prompted McGregor to think about angling for it, and it’s what convinced Mayweather to give it the green light. And they’re on the mark in their assessment; once the spectacle — and it is, in the final analysis, a spectacle — becomes history and receipts are reckoned with, their paychecks will reflect the desired number of zeros.

Make no mistake, though. Outside of the Mayweather and McGregor camps, and, yes, of those who like to gamble, no one will be watching the bout with any skin on the outcome. Which is sad, really, because all the sport has underscore­d in promoting what essentiall­y amounts to a joke is its barbaric roots. Oh, well; what else is new? It has long been built on constant promise and occasional performanc­e. It’s now like pro wrestling, only worse; at

least the other doesn’t deny the premise of fakery.

Outside of the Mayweather and McGregor camps, and, yes, of those who like to gamble, no one will be watching the bout with any skin on the outcome. Which is sad, really, because all the sport has underscore­d in promoting what essentiall­y amounts to a joke is its barbaric roots. Oh, well; what else is new? It has long been built on constant promise and occasional performanc­e. It’s now like pro wrestling, only worse; at least the other doesn’t deny the premise of fakery.

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